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Public sector

Increase traffic

Acquisition is now more expensive and attention is harder to win.

People need to find the right service, information or support quickly, so every bit of traffic you get needs to count towards your goals.

By understanding your users' needs and wants, and using data from across your content funnel, we create powerful strategies and deliver intelligent experiences (IX) that:

  • deliver high-value traffic to your site — no vanity visibility

  • enhance your online visibility to deliver your organisational goals

  • grow your presence across the web

Let's increase your traffic
"Fresh Egg were able to bring together the numbers that we were seeing

and show how we could effectively find those people and target them really, really effectively and cheaply. It’s not about the assets, it’s about the data and how you use that data."

Diarmaid Crean

Digital Deputy Director

Public Health England

How we do it

Full-funnel optimisation

User journeys don't wait for internal silos; optimisation is stronger in aggregate.

We combine our expertise to create performance-driven optimisation strategies that:

  • reach

  • engage

  • retain

Our integrated optimisation programme combines:

The outcome is a coordinated system and a unified strategy designed to achieve growth. It’s all-at-once optimisation that creates immediate uplift and keeps it coming.

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Performance-led SEO and AI search

We take a performance-led approach to SEO and GEO, focusing on the stages where search behaviour translates into completed actions, whether that's a service request, an application or accessing the right information first time.

We analyse and track the intent behind user searches, then conduct continuous optimisation to make sure your site is the perfect match. 

By prioritising user intent at different stages of user journeys, we can make sure you get visibility:

  • across Google and AI platforms

  • that's relevant to your specific audiences

  • that delivers real business impact

Close-up of a smartphone screen showing an AI apps folder with Gemini, Copilot, ChatGPT, Claude and DeepSeek

Building brand visibility

We get our clients the right kind of visibility through stories that get coverage where their audience is.

In the age of AI, you need to think beyond your website to stay ahead. You need your organisation to show up across the places people go to find the information they need, that helps them decide what to do next.

Digital PR is part of any joined-up strategy, driving:

  • high-quality links

  • referral traffic

  • online authority

We focus on getting your brand in the most relevant places to build lasting authority that drives high-quality traffic and growth. 

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Talk to us about your next project

Tell us about your digital challenges and find out how we can get you results.

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