Talk to us

Increase traffic

Acquisition is now more expensive and attention is harder to win.

Financial services customers do their research, compare providers and check trust signals long before they commit, so every bit of traffic you get needs to count towards your goals.

By understanding people's goals and using data from across the funnel, we create powerful strategies and deliver intelligent experiences (IX) that:

  • deliver high-value traffic to your site — no vanity visibility

  • enhance your online visibility to deliver your business goals

  • grow your brand's presence across the web

Let's increase your traffic

Our clients

  • Agria logo in white text
  • Aardy logo in white text
  • Ultimate Finance logo in white
  • Ageas logo in white
  • Vitality logo in white
  • Zemplerbank logo in white
"I believe a critical value-driver was Fresh Egg’s team of user researchers

whose qualitative insights helped identify key user objections and pain points. Through collaborative workshops with the John Lewis Finance team, we created over a year’s worth of individual test ideas that, due to low traffic volumes, we combined into numerous complex multi-change tests."

Nicky Moody

Project Director

Fresh Egg

How we do it

Full-funnel optimisation

User journeys don't wait for internal silos; optimisation is stronger in aggregate.

We combine our expertise to create performance-driven optimisation strategies that:

  • reach

  • engage

  • retain

Our integrated optimisation programme combines:

The outcome is a coordinated system and a unified strategy designed to achieve growth. It’s all-at-once optimisation that creates immediate uplift and keeps it coming.

Person in beanie and hoodie sitting at desk in office environment, hand thoughtfully positioned near face

Performance-led SEO and AI search

We take a performance-led approach to SEO, ensuring we focus on the stages where search behaviour translates into applications, enquiries or new accounts.

We analyse and track the intent behind user searches, then conduct continuous optimisation to make sure your site is the perfect match.

By prioritising intent at different stages of the customer journey, we can make sure you get visibility:

  • across Google and AI platforms

  • that's relevant to your specific audiences

  • that delivers measurable commercial impact

Close-up of a smartphone screen showing an AI apps folder with Gemini, Copilot, ChatGPT, Claude and DeepSeek

Building brand visibility

We get our clients the right kind of visibility through stories that get coverage where their audience is.

In the age of AI, you need to think beyond your website to stay ahead. Trust matters in all sectors, but is of paramount importance to customers of financial services. Your brand needs to show up across the places people go to compare providers, check credentials and make decisions.

Digital PR is part of any joined-up strategy, driving:

  • high-quality links

  • referral traffic

  • online authority

We focus on getting your brand in the most relevant places to build lasting authority that drives high-quality traffic and growth.

Person wearing headphones working at dual monitor computer setup in modern office workspace

Talk to us about your next project

Tell us about your digital challenges and find out how we can get you results.

Talk to us

Get fresh thinking in your inbox

Join thousands of marketers and receive expert insights, exclusive event invites, practical guides, and the latest digital marketing thinking every fortnight.

This site is protected by reCAPTCHA.
You may unsubscribe from these communications at any time. Please review our Privacy Policy.