New Test 2

With the UK economy expected to grow between 1.1% and 2% in 2025, businesses will continue to face pressure to make every pound count. Marketing and IT teams must focus on strategies that deliver strong results without inflating costs. Integrated strategies, like combining SEO and paid media’s ability to attract and conversion rate optimisation’s ability to convert, present a smart way for businesses to maximise impact and make budgets work harder.

However, making smart decisions requires more than just execution. Reliable, data-driven insights are key. With the right data infrastructure, teams can forecast more accurately, make informed investment decisions, and continuously optimise for better returns. McKinsey reports that 76% of executives say data-driven insights help them allocate resources more effectively .

Testing and learning in real-time is crucial. By running controlled tests like A/B and multivariate testing, businesses can optimise spend and adjust tactics based on actionable insights, not assumptions. This approach ensures smarter resource allocation and better business outcomes.

In 2025, combining data with integrated strategies and a test and optimise mindset will help businesses get more from their marketing spend, increasing efficiency and guaranteeing meaningful returns on every pound invested.