Artificial Intelligence for Insurance Marketing

Why AI-Ready Insurers Are Outperforming the Market

This expert guide examines how insurers are leveraging AI to reduce acquisition costs, enhance LTV, and personalise journeys at scale. It’s essential reading for marketers, digital leaders, and product teams navigating rising costs and customer expectations.

Learn how to:

• Cut CAC and increase quote-to-policy conversion rates.
• Utilise AI to identify churn before it occurs.
• Boost email and CRM performance with behavioural data.

Inside you’ll find:

• Real-world case studies: From AI-led ad campaigns to predictive scoring models.
• Cross-industry inspiration: What insurance can borrow from fintech and ecommerce.
• Future-ready roadmap: How to build AI maturity across data, teams, and tech.