The what, why and how of content creation for search audiences
Download our FREE guide that shares the what, why and how of content creation for search audiences by following their journey and applying the principles of customer experience design.
The what, why and how of content for search audiences
Google has indexed over 120 trillion web pages, with each search featuring millions of possible results. To ensure the best pages feature in the results, Google looks for a number of factors to determine page quality.
1 - Expertise, Authority, Trust (EAT).
2 - Content.
3 - Reputation.
Sites that have good content and can demonstrate their "EAT" are more likely to be regarded as meeting the needs of searchers and will not only appear higher up the results but also have their content prioritised in the form of rich snippets.