Video: Getting to Grips with Accessibility

Accessibility can feel complex, but it doesn't have to be. Our panel break common challenges down with live examples and practical guidance from their own work across design, content and development.

Our panellists share:

• What "being accessible" actually means beyond compliance checklists
• The business case for accessibility, why it matters for performance, not just policy
• Practical changes you can make to improve accessibility, fast
• The role of WCAG guidelines
• How to spot and solve accessibility blockers in live web journeys.

They also share practical examples of:

• Real page issues and what "better" looks like
• How different disciplines (content, design, dev) play a role in better access
• The benefits and pitfalls of automated tools (including Screaming Frog and AI tools)
• Simple changes you can make to improve accessibility through code, content, and design.

Session conducted by:

• Sarah Simpson, Senior UX designer
• Callum Grantham, Content director
• Matt Smith, Front-end development director

Duration: One hour

Who should watch this video?

If you work in any of these roles or similar, you will get massive value from viewing the session:

• Senior/website managers
• Senior/content managers
• Senior/digital experience managers
• Senior/marketing managers
• Marketing executives
• SEO managers.

Sarah Simpson, Senior UX designer

Sarah is a Senior Experience Designer at Fresh Egg with a background in animation, UX, and digital design. She has delivered user-focused experiences for global brands including Google, BBC, and Disney, as well as leading charities and foundations. With a strong commitment to accessibility and inclusive design, Sarah specialises in creating engaging, meaningful digital experiences that put users first.

Callum Grantham, Content director

Callum is Content Director at Fresh Egg, where he leads the agency’s content strategy and content design offering. With a background in English and over a decade in digital, he specialises in creating user-focused content that supports performance and experience. Since joining in 2017, he has played a key role in evolving Fresh Egg’s approach to content across clients and disciplines.

Matt Smith, Front-end development director

Matt is a Web Designer at Fresh Egg with a First-Class degree in Digital Media. Since joining the team in 2013, he’s applied a multidisciplinary approach across design and front-end development, contributing to high-performing websites, infographics, and digital assets. With a strong foundation in UX and visual storytelling, Matt helps deliver impactful digital experiences for a wide range of clients.