The overall objective of the project was to improve the mental health of Londoners by encouraging them to self-manage their wellbeing, therefore alleviating the pressure on the already stretched physical NHS.  

The 45-minute presentation provides the detail around Fresh Egg and Mindwave’s combined approach, including:

  • How using search and social media data can be founded on real-life user data and interviews
  • The relevance of customer experience journey mapping
  • The importance of user-centered design
  • Actionable ideas on how an approach like this can transform your digital engagement and marketing communications

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