A guide to
in-housing and
creating a
digital centre
of excellence

Packed full of insight and information, you'll find the following key topics covered in depth in the white paper, along with financial overviews and analysis:

Our groundbreaking in-housing guide includes information for businesses and organisations on:

• Agency or in-house?
• Agency benefits:
  • Experience, 'T-shaped' skills, staff progression and breadth of experience
• Agency drawbacks:
  • Detachment, priority, multi-agency scenarios and costs
• In-house benefits:
  • Costs, brand connection and intellectual property
• In-house drawbacks:
  • Staff progression, technology costs, motivation and perspective
• Using a hybrid model
• Creating an in-house transition plan
• Tangible costs and benefits
• Creating your in-house digital team:
  • Attracting talent, recruitment, contingency planning
• Preparing the infrastructure:
  • Technology, risk and governance, managing digital and people performance
• Post-implementation support:
  • (Lack of) digital knowledge at Board level, managing unrealistic expectations, reacting to failure
• Discipline-specific considerations:
  • Paid search and social media, technical SEO and web development
    

Whatever stage of your in-housing journey you are at, your organisation can check your progression against industry best practice with insight from industry experts.