An Introduction
to SEO and
Search Engines

Training conducted by:
Stephen Jones: Senior SEO Manager
Callum Grantham: Content Director

Course duration:
2hr 15min (9:30 am - 11:45 am)

Course summary:

This introductory online course will provide a solid basic understanding of SEO and how search engines work. The training course is ideal for anyone looking to gain a basic knowledge of search engine optimisation. It will be run in two parts with a short break between them and finish with a valuable Q&A session.

Ideal for users with no prior experience, you will be familiar with how search engines work and their purpose at the end of the training. You'll also learn why putting the user first is the right approach for building an organic presence. 

What attendees will learn:

• What search engines trying to achieve
• How they retrieve information
• Google: what we know (and don't know) about how it works
• Why you need to chase users, not the algorithm
• User-centric SEO

Who should watch this course:

We've designed this comprehensive introductory course to give attendees a practical understanding of search engine technology.