The National Health Service (NHS)
Putting customer experience at the heart of helping Londoners on the journey to mental wellbeing for the NHS
Helping Londoners on the mental wellbeing journey
Digital research and customer experience journey mapping
Free white paper.
The overall objective of the project was to improve the mental health of Londoners by encouraging them to self-manage their wellbeing, therefore alleviating the pressure on the already stretched physical NHS. This white paper details how, using a combination of empathy and customer experience journey mapping, COM-B behavioural analysis, social listening and keyword research, Fresh Egg were able to:
- Identify and understand the online behaviour, motivations and search intent of Londoners, in relation to broad wellbeing conditions.
- Translate granular search data and broader trends into actionable insight.
- Make recommendations on how the NHS can digitally engage with people at different stages of their wellbeing journey.
Simply complete the short form to access our FREE whitepaper.