Why upgrade to Google Analytics 360?
The standard version of Google Analytics is arguably one of the most powerful free tools available to digital marketers and that's what we use on the majority of websites we work with. In the right hands, it allows for a very sophisticated level of customisation which, for most organisations, can provide all of the data they could ever dream of. So how does the enterprise version compare with the free version and what are the benefits of upgrading?
How much does Google Analytics 360 cost?
The license fee for Analytics 360 varies depending on the amount of traffic to your website, but starts from around £8,300 per month in the lowest tier.
This tier covers up to 500 million hits, compared with 10 million on the free version. Typically, this also includes the enterprise version of Google Tag Manager (GTM360), but additional products like Optimize360 will incur additional cost. There are some attractive discounts available if product licenses are purchased in a bundle.
Our team would be happy to talk you through the options to help you understand what the Google Marketing Platform can do for your business and the likely costs.
How we can help?
We support our clients to ensure they get the most from Analytics 360
Some of the things we do for our Analytics 360 clients:
- Manage the migration from your current web analytics platform
- Advanced implementation of Analytics 360 through Tag Manager
- Enhanced Ecommerce configuration
- Measurement planning and data strategy
- Reporting automation
- BigQuery data extraction and processing
- On-going support and optimisation
- Platform training in GA, GTM and Data Studio
- User journey analysis
What are the differences between Google Analytics and Analytics 360?
Our comparison table shows the key differences between the two versions. As the platforms evolve (and Google are great at continuously developing their products further), the list of features expands.
|GOOGLE ANALYTICS||GOOGLE ANALYTICS 360|
|DATA PROCESSING AND LIMITS|
|Hit limits for data processing||Up to 10 million hits per month||Up to 2 billion hits per month (0.5 billion first tier)|
|Data export and API access||Yes||Yes|
|Maximum data rows||50,000 rows per export||3,000,000 rows per export|
|Google Drive Integration||--||Yes|
|BigQuery integration for clickstream data||--||Yes|
|Custom dimensions and metrics||20 of each||200 of each|
|Views per web property||Max 200 per property||Max 400 per property|
|Cross-property rollup reporting||--||Yes|
|Contract and service guarantees||--||Yes|
|Data freshness||24+ hours||1-4 hours|
|ADVERTISING AND MULTI-CHANNEL|
|Google Ads integration||Yes||Yes|
|Data-driven attribution modelling||--||Yes|
|Optimise 360 audience integration||--||Yes|
|Search Ads 360 integration||--||Yes|
|Display & Video 360 integration||--||Yes|
|Custom unsampled tables||--||Yes|
|Advanced analysis reporting interface||--||Yes|
|Custom funnel reporting||--||Yes|
|SERVICE LEVEL AGREEMENTS|
|Freshness||--||98% (4 hours or less)|
|Google Tag Manager||--||Yes|
|Service level guarantees||--||Yes|