Fresh Thinking

Our free 20-minute talks keep you up to date with trends and innovation in digital marketing. 

Next session: Why use behavioural insights in marketing?


Don't miss our FREE 20-minute talk on Wednesday, 29 September at 3pm, where Strategy Director, David Somerville, will demonstrate the benefits of using behavioural insights in marketing.

Why use behavioural insights in marketing?

David will introduce you to the behavioural model called "COM-B". Typically used by Government teams to help with health and social behavioural change requirements, COM-B's popularity is growing and being applied in marketing environments by both brands and agencies alike. 

In his 20-minute talk, David will explain why you should use behavioural insights in marketing, including why understanding human behaviour is essential. You'll learn about COM-B as an effective behavioural model that can help your marketing efforts.

After the session, you'll understand:

  • Why behavioural insights work well in marketing
  • What process you can use to integrate them into your activity
  • The COM-B model – what it is and how to use it to learn more about your audiences and devise performance driving solutions

Secure your free place on 29 Sep at 3:00pm

Understanding human behaviour is an essential part of marketing and in just 20 minutes I’m going to introduce you to a simple, but effective model that can help you do that even better.

David Somerville, Strategy Director