Blog

Let's cut to the chase: if you haven't implemented server-side tracking yet, you're behind. Server-side tracking isn't a new emerging trend; it's been around for years, and 2024 marked the tipping point. Advertisers that made the switch last year are already reaping the benefits, while those still r

This Easter, Fresh Egg supports Chestnut Tree House with toy and egg donations, spreading joy to children and families at the local hospice. See what we collected.

From apprentice to SEO Director, celebrate James’s 10-year journey of growth, leadership, and impact at Fresh Egg - a true story of digital success.

Discover how Umbraco technology, through the CMS platform, is enabling us to build a more sustainable digital future for our clients through green tech.  

In this guide, I explain how to customise your GA4 UI, from tweaking individual reports to reorganising the navigation menu and adding custom metrics that are intuitive, efficient, and tailored to your business.

At Fresh Egg, we’re passionate about helping individuals and businesses thrive in the ever-changing digital world. We’re thrilled to partner with iO Associates, a leading recruitment specialist, to bring actionable insights and practical training to the tech community.

At Fresh Egg, we're passionate about helping marketers tackle the challenges of today's fast-evolving digital landscape. That's why we're excited to announce our lineup of helpful learning events for 2025, designed to empower you with actionable insights, the latest strategies, and the tools you nee

Digital marketing in 2024 was a landscape of rapid evolution and heightened complexity. AI-driven tools and automation have transformed personalisation, making campaigns more innovative and efficient. Privacy regulations and the issues with third-party cookies challenge data collection and have push

Struggling to maintain viable CPAs through paid search? Discover how investing in conversion rate optimisation (CRO) can deliver sustainable growth, outperforming increased ad spend.

I teamed up with co-author Alvin Ittoo from our partners, Acumen Business Law to bring contractors and businesses up to date with the latest developments in IR35 since the controversial scheme came to be in April 2021.

We teamed up with our partners at Acumen Business Law to bring contractors and businesses up to date with the latest developments in IR35 since the controversial scheme came to be in April 2021. If you are a contractor or a business that utilises contract workers, learn how the tax law affects you in 2023 and beyond.

We teamed up with our partners at Acumen Business Law to bring contractors and businesses up to date with the latest developments in IR35 since the controversial scheme came to be in April 2021. If you are a contractor or a business that utilises contract workers, learn how the tax law affects you in 2023 and beyond.