Blog

Don't let your GA4 data dry up. Discover how to implement Google Consent Mode v2 to maintain remarketing, conversion tracking, and demographic data for EEA/UK traffic. Learn how advanced modelling can recover up to 70% of lost conversions.

Read our interview with our brilliant new Client Partner, Nate Wood. We asked Nate about his career, vision for the role, and what colleagues and clients can expect.

Google’s new Analytics chat feature is powerful—but only if your data’s clean. Discover why data integrity is crucial before relying on AI to answer your analytics questions.

Discover how Media Mix Modelling (MMM) helps brands make smarter investment decisions by analysing cross-channel performance, integrating online and offline data, and optimising budget allocation for long-term growth—even in a privacy-first, cookie-less world.

Discover how the Fresh Egg team turned a regular afternoon into a coffee masterclass with Small Batch Coffee Roasters – complete with tastings, pairings, and plenty of team bonding.

Annotations are back! It's been a few weeks since annotations magically reappeared, and if you worked with Universal Analytics, it's highly likely you are as happy about this as I am. If not, let me introduce you to the long-awaited and intensely missed feature: annotations.

Read about our nomination in the Experimentation Elite 2023 awards for our work delivering a significant uplift for John Lewis Money.

Read our interview with our brilliant new Head of SEO, Tom Light. We asked Tom about his career, vision for the role, and what colleagues and clients can expect.

Let's cut to the chase: if you haven't implemented server-side tracking yet, you're behind. Server-side tracking isn't a new emerging trend; it's been around for years, and 2024 marked the tipping point. Advertisers that made the switch last year are already reaping the benefits, while those still r

This Easter, Fresh Egg supports Chestnut Tree House with toy and egg donations, spreading joy to children and families at the local hospice. See what we collected.

From apprentice to SEO Director, celebrate James’s 10-year journey of growth, leadership, and impact at Fresh Egg - a true story of digital success.

Discover how Umbraco technology, through the CMS platform, is enabling us to build a more sustainable digital future for our clients through green tech.