Blog

Fresh Egg is proud to sponsor TEDxWorthing 2025, supporting bold ideas and innovation in our local community. Discover why this aligns with our mission to create intelligent digital experiences that deliver measurable impact.

We break down what an XML sitemap is, why it has always been useful, and how the shift towards AI-powered search makes it more relevant than ever.

Instagram Reels, images, and videos from public business or creator accounts now appear in Google Search. Learn what’s changed, what content is indexed, and how to optimise your Instagram posts for better brand visibility and search impact.

Don't let your GA4 data dry up. Discover how to implement Google Consent Mode v2 to maintain remarketing, conversion tracking, and demographic data for EEA/UK traffic. Learn how advanced modelling can recover up to 70% of lost conversions.

Read our interview with our brilliant new Client Partner, Nate Wood. We asked Nate about his career, vision for the role, and what colleagues and clients can expect.

Google’s new Analytics chat feature is powerful—but only if your data’s clean. Discover why data integrity is crucial before relying on AI to answer your analytics questions.

Find out how to create a measurement plan to accurately track the impact your website is having on your top-line business objectives

Discover how Media Mix Modelling (MMM) helps brands make smarter investment decisions by analysing cross-channel performance, integrating online and offline data, and optimising budget allocation for long-term growth—even in a privacy-first, cookie-less world.

Discover how the Fresh Egg team turned a regular afternoon into a coffee masterclass with Small Batch Coffee Roasters – complete with tastings, pairings, and plenty of team bonding.

Annotations are back! It's been a few weeks since annotations magically reappeared, and if you worked with Universal Analytics, it's highly likely you are as happy about this as I am. If not, let me introduce you to the long-awaited and intensely missed feature: annotations.

Read about our nomination in the Experimentation Elite 2023 awards for our work delivering a significant uplift for John Lewis Money.

Read our interview with our brilliant new Head of SEO, Tom Light. We asked Tom about his career, vision for the role, and what colleagues and clients can expect.