Blog

Blog
Win 12 Months of CRO Support for Your Charity — Completely Free
Webtrends Optimize is offering one charity 12 months' free access to its CRO platform. Optimise your website, improve user journeys, and increase donations. Apply by 5 June 2026.
Lee Colbran
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Level-up your website
Umbraco 13 end-of-life: Why planning now protects your digital performance
Don't just upgrade, improve. Discover how moving from Umbraco 13 can unlock better performance, faster iteration, and measurable business impact.
Rich Green
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Level-up your website
Why Many Organisations Are Rethinking Their CMS, and What They're Choosing Instead
Struggling with a complex CMS? Learn why organisations are moving to platforms that enable faster optimisation, experimentation, and measurable impact.
Adam Stafford
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Blog
Welcome, Aaron, Our New Senior SEO Manager
Read our interview with our brilliant new Senior SEO Manager, Aaron Blake. We asked Aaron about his career, vision for the role, and his favourite way to eat an egg.
Emma Couling
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Boost conversionsImprove user experiencesLevel-up your website
How a Test Repository Drives a 40% CRO Win Rate
Our CRO team has spent years nurturing a culture of testing and curiosity. During that time, our test repository has grown to include hundreds of experiments across multiple sectors. The result? A unique view of what really moves the needle on conversion.
Tim Richards
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Blog
We've Been Named Optimizely UK Rising Star Partner of the Year
Recognised by Optimizely as UK Rising Star Partner of the Year. See how our Intelligent Experiences drive measurable growth.
Adam Stafford
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Blog
Fresh Egg Becomes a Sponsor of The UK Umbraco Foundation
Fresh Egg becomes a sponsor of The UK Umbraco Foundation, investing in the UK Umbraco community. Discover what this means for the ecosystem.
Lee Colbran
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Do more with data
How to Set Up Custom Metrics in GA4
Google Analytics 4 (GA4) provides a robust set of built-in metrics to help you track website performance, user behaviour, and conversions. But what if the default metrics don't quite fit your needs? That's where custom metrics come in.
Lola Watkins
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Fresh Egg culture
Fresh Egg Named Umbraco Contributing Partner 2025
Fresh Egg has been named an Umbraco Contributing Partner for 2025. Discover how we build intelligent digital experiences that accelerate measurable impact.
Adam Stafford
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Increase trafficLevel-up your websiteImprove user experiencesUnderstand your audienceBoost conversions
AI Search & GEO: From keywords to prompts, how search is evolving
AI is changing search. Learn how to shift from keyword targeting to GEO prompts, and why visibility now depends on being referenced, not just ranked.
Tom Light
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Increase trafficBoost conversionsLevel-up your websiteImprove user experiencesUnderstand your audienceDo more with data
AI search is already here, is your website ready?
AI search is here. Learn how GEO, AI Overviews and LLM tools like ChatGPT reshape visibility, and the steps to make your website citation-ready with Fresh Egg.
Tom Light
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Boost conversionsIncrease traffic
Removing Blockers for SEO Changes Using WebTrends Optimize
SEO changes blocked by a clunky CMS or slow developers? Learn how we use WebTrends Optimize for instant, Google-safe SEO testing, no Cloudflare required. See the use case and get unstuck.
Steve Jones
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