Blog

Google Analytics 4 (GA4) provides a robust set of built-in metrics to help you track website performance, user behaviour, and conversions. But what if the default metrics don't quite fit your needs? That's where custom metrics come in.

Fresh Egg has been named an Umbraco Contributing Partner for 2025. Discover how we build intelligent digital experiences that accelerate measurable impact.

AI is changing search. Learn how to shift from keyword targeting to GEO prompts, and why visibility now depends on being referenced, not just ranked.

AI search is here. Learn how GEO, AI Overviews and LLM tools like ChatGPT reshape visibility, and the steps to make your website citation-ready with Fresh Egg.

SEO changes blocked by a clunky CMS or slow developers? Learn how we use WebTrends Optimize for instant, Google-safe SEO testing, no Cloudflare required. See the use case and get unstuck.

Most brands are falling behind in organic search. But not ours. Discover how smarter strategies are delivering real SEO growth and results for our clients.

Discover how Fresh Egg's Google Analytics User Consent Dashboard reveals user trust, opt-in behaviour, and campaign performance like never before. Get actionable insight.

Read our interview with our brilliant new (returning) CRO Director, Tim Richards. We asked Tim about the future of AI in CRO and, more importantly, why he returned!

Read our interview with our brilliant new Experience Designer, Gavin Groves. We asked Gavin about his career, vision for the role, and his favourite way to eat an egg.

Fresh Egg is proud to sponsor TEDxWorthing 2025, supporting bold ideas and innovation in our local community. Discover why this aligns with our mission to create intelligent digital experiences that deliver measurable impact.

We break down what an XML sitemap is, why it has always been useful, and how the shift towards AI-powered search makes it more relevant than ever.

Instagram Reels, images, and videos from public business or creator accounts now appear in Google Search. Learn what’s changed, what content is indexed, and how to optimise your Instagram posts for better brand visibility and search impact.