Conversion Services

Free online CRO training videos

At Fresh Egg we share the value of experience.  And with almost two decades in the game, that’s a lot of experience to share. Through the websites we optimise, the blogs we write, and the training we provide – we deliver our mission of uncovering client challenges and transforming them into digital success.

With that in mind, I am proud to announce our first batch of free training videos are now available.  In the series of four videos you can learn from strategist, and all-round CRO egg head, Duncan Heath as he shares his tips, tricks and advice on how to maximise your CRO.

Conversion rate optimisation (CRO) is all about understanding the story behind the numbers and understanding the why. Combining quantitative and qualitative analysis CRO uncovers the user journey and also some of the wider contexts of how users are engaging with your site.

With smart CRO you can make your website work smarter and turn more visitors into paying customers.  Our free online CRO training videos will help you identify and break down the barriers to conversion on your site, increase revenue and maximise ROI.

The series is split into a four parts and you can choose to view just one or fill your boots and watch the whole lot. 

Part 1 - Quantitative analysis

Watch the video to learn:

  • Why segmenting quantitative data from your site is vital to understand user engagement.
  • How to simplify complex problems with smart segmentation.
  • Which traffic reports matter and why.
  • Advanced segmentation tips and tricks.
  • Common mistakes and simple calculations to show high quality users and prioritise efforts.

Part 2 - Qualitative analysis

Watch the video to learn:

  • The importance of the user journey and wider context in optimising CRO.
  • Why post-purchase behaviour and experience matters – it’s not all about that first conversion.
  • How qualitative research adds texture to quantitative analysis – giving you the ‘why’ to answer the ‘what’ and ‘where’ provided in the numbers.
  • Dogfooding – what it is and why it’s important.
  • User testing – pros, cons, tips and tricks.

Part 3 - split testing

Watch the video to learn:

  • Split testing tips and tricks – how to get the best resultsfrom your tests.
  • The difference between innovative and iterative testing programmes and why each one matters.
  • How to run multiple tests at the same time on a site, while avoiding overlap and still maintaining SEO best practices.
  • Google recommendations for SEO best practice.

Part 4 - personalisation

Watch the video to learn:

  • How personalisation and CRO work hand in hand to improve site engagement and conversion.
  • The difference between algorithmic and rule-based personalisation, and how to implement both.
  • Personalisation ideas, tips and tricks for your website.
  • Why personalisation works and how to get started with your website.

These videos are just a taste of the insight and experience we have here at Fresh Egg – and we’re happy to share more to help you achieve your goals.

Want more CRO tips?

Read our three-part CRO blog series written by Hans with tips on how to maximise your efforts across the whole of the customer journey:

Part 1: CRO and the customer journey - tips for awareness

Part 2: CRO tips for research and consideration

Part 3: CRO tips for transaction

If you’d like help with CRO , personalisation or improving customer experience, let’s have a chat .