We are excited to announce that one of our projects, a mental wellbeing service, is up for a prestigious award.
Good Thinking, the digital health service launched to help improve the mental health of Londoners, has been shortlisted for a BMJ award.
The NHS-approved service, which was launched with our assistance in 2017, has been shortlisted in the Mental Health Team category of this year’s healthcare awards, which will be held on April 22 in London. This award honours a team that is significantly improving support for patients falling between the gaps in mental healthcare.
Richard Graham, clinical director for Good Thinking, said of the nomination: “The BMJ Awards are the UK's premier healthcare awards recognising the inspirational work done by doctors and their teams in the NHS. It is such an honour that the Good Thinking team, along with our many partners who support the service, have been shortlisted for an award. Digital health is finally going mainstream, and it is making a difference.”
We got involved in Good Thinking at its inception, by first carrying out some ground-breaking research using Google data that helped to identify the needs of Londoners in relation to common mental health conditions.
Following this, we worked with various teams to bring the digital strategy to life and drive awareness by running paid advertising activity – something which we are still involved with today.
This isn’t the first time Good Thinking has been involved in awards. Our work was nominated for, and went on to win, numerous industry awards. These include The Drum Search Awards, BIMA Awards, European Search Awards, DMAs, The Drum DADI Awards and the Wirehive 100 Awards.
Several organisations and people have been involved in the inception, creation and success of Good Thinking, including the NHS, Public Health England and other agencies, including Mindwave Ventures.
Keep learning with Fresh Egg
To read more about the methodology and insights gained from our research, download our white paper about the NHS project. And you can watch this video to learn more about how the service came to be launched.
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