Helping Londoners on the journey to mental wellbeing - a digital research project for the NHS
Download our FREE white paper that lifts the lid on the methodology of this groundbreaking research project for the NHS; one that puts customer experience journey mapping at the heart of how digital services could be used to assist the mental wellbeing of Londoners.
"Fresh Egg were able to daisy chain data sources of their own and those from agencies they worked with. And when you are a sophisticated digital operator like Fresh Egg has been in this project, you know it’s all about the data and how you use the data.”
Diarmaid Crean, Deputy Digital Director, Public Health England.
Helping Londoners on the mental wellbeing journey
The overall objective of the project was to improve the mental health of Londoners by encouraging them to self-manage their wellbeing, therefore alleviating the pressure on the already stretched physical NHS. This white paper details how, using a combination of empathy and customer experience journey mapping, COM-B behavioural analysis, social listening and keyword research, Fresh Egg were able to:
- Identify and understand the online behaviour, motivations and search intent of Londoners, in relation to broad wellbeing conditions.
- Translate granular search data and broader trends into actionable insight.
- Make recommendations on how the NHS can digitally engage with people at different stages of their wellbeing journey.
Simply complete the short form to access our FREE whitepaper.