NHS digital research project

Download our FREE white paper that reveals our methodology for this groundbreaking research project that shows how digital services can be used to assist the mental wellbeing of Londoners.

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The overall objective of Fresh Egg's digital research project was to improve the mental health of Londoners by encouraging them to self-manage their wellbeing, therefore alleviating the pressure on the already stretched physical NHS.

This white paper explains how, using a combination of empathy and customer experience journey mapping, behavioural analysis, social listening and keyword research, we were able to:

  • Identify and understand the online behaviour, motivations and search intent of Londoners, in relation to broad wellbeing conditions
  • Translate granular search data and broarder trends into actionable insight
  • Make recommendations on how the NHS can digitally engage with people at different stages of their wellbeing journey

Simply complete the short form to access our FREE white paper.