The overall objective of Fresh Egg's digital research project was to improve the mental health of Londoners by encouraging them to self-manage their wellbeing, therefore alleviating the pressure on the already stretched physical NHS.
This white paper explains how, using a combination of empathy and customer experience journey mapping, behavioural analysis, social listening and keyword research, we were able to:
Identify and understand the online behaviour, motivations and search intent of Londoners, in relation to broad wellbeing conditions
Translate granular search data and broarder trends into actionable insight
Make recommendations on how the NHS can digitally engage with people at different stages of their wellbeing journey
