Blog

Read our interview with our awesome new Digital PR Director, Talia French. We asked Talia about her career, who's smashing Digital PR, and her favourite way to eat an egg.

We're delighted to share that Fresh Egg has been shortlisted for two awards at the Experimentation Elite Awards 2026, one of the industry's most respected pieces of recognition a team can receive for conversion rate optimisation and experimentation. 

Every year, Codegarden provides a useful snapshot of where the Umbraco community is heading. The technology evolves. New capabilities emerge. Roadmaps take shape. What remains remarkably consistent is the community itself.

GA4 will tell you a metric moved. It won't tell you why — and sometimes it tells you the wrong story entirely.

Why context and data quality, not the AI itself, determine whether "chat with your data" tools actually work

Why "more conversions" rarely means "more value", and what to do about it

What Marketing Mix Modelling can tell you that last-click attribution can't

We look at what Google actually says today about hidden content in tabs and accordions, and why the old advice no longer holds up.