CRO Revenue Opportunity Calculator

Discover how much revenue you're leaving on the table. Our conversion rate optimisation (CRO) calculator shows your potential for improvement across three evidence-based scenarios.

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Calculate Your Hidden Revenue Opportunity

You’re driving traffic to your website, but are your visitors actually converting? Enter your metrics below to see how much revenue you could unlock through optimisation.

Based on our optimisation work with leading brands, many organisations typically operate 20–40% below their conversion potential. Our calculator shows your exact opportunity across three realistic scenarios, and why CRO matters for your bottom line.

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Your full results are also displayed below ↓

Your average monthly sessions or users

Please enter your monthly visitors

The % of visitors who complete your primary goal (purchase, lead, etc.)

Please enter a conversion rate between 0.01 and 100

Revenue per sale or estimated value per lead

Please enter an average value

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Want a more accurate calculation?

If you track lead-to-sale conversion, get a more precise estimate

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If you're generating leads, what % become customers?

Total value per converted customer

Your current performance

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Performance Gap Analysis

Based on our optimisation work, organisations like yours typically operate 20-40% below their conversion potential.

You may be missing

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per year from your current traffic

Want to see where this opportunity exists?

✓Your current state: Calculated
✓Estimated performance gap: —
🔒Conservative improvement scenario (Baseline +10%)
🔒Typical improvement scenario (Most Common +20%)
🔒High-impact improvement scenario (+40%)
🔒Where this revenue is leaking on your website
🔒Proven results from similar businesses