CRO Revenue Opportunity Calculator

Discover how much revenue you're leaving on the table. Our conversion rate optimisation (CRO) calculator shows your potential for improvement across three evidence-based scenarios.

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Your full results are also displayed below ↓

Your average monthly sessions or users

Please enter your monthly visitors

The % of visitors who complete your primary goal (purchase, lead, etc.)

Please enter a conversion rate between 0.01 and 100

Revenue per sale or estimated value per lead

Please enter an average value

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Want a more accurate calculation?

If you track lead-to-sale conversion, get a more precise estimate

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If you're generating leads, what % become customers?

Total value per converted customer

Your current performance

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Performance Gap Analysis

Based on our optimisation work, organisations like yours typically operate 20-40% below their conversion potential.

You may be missing

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per year from your current traffic

Want to see where this opportunity exists?

✓ Your current state: Calculated
✓ Estimated performance gap: —
🔒 Conservative improvement scenario (Baseline +10%)
🔒 Typical improvement scenario (Most Common +20%)
🔒 High-impact improvement scenario (+40%)
🔒 Where this revenue is leaking on your website
🔒 Proven results from similar businesses