Insight and data reporting

As part of our reporting services, we monitor all your campaigns for effective tagging, while educating and upskilling your internal teams to make any required changes in Google Analytics or add tags via Google Tag Manager.

We create and maintain bespoke reporting dashboards (typically in Looker Studio) that provide you with a clear view of the metrics you need to track. At the same time, we continue to support you with regular insights and strategic guidance as needed. Whether your team needs dynamic, interactive real-time dashboards or automated top-level PDF reports to the board, or indeed a combination thereof, we are here to help.

Sometimes even the smallest of changes can have a big impact on how your data is being captured and reported which means data requirements change and tracking breaks. This nightmare happens all too frequently in many organisations.

Our support and optimisation service means that we proactively monitor your analytics setup, providing you with:

• On-going monitoring of all key metrics and conversions

• Setup and testing for all new tracking

• Quarterly health checks to ensure your tracking remains accurate and up to date

• Optimised tracking implementation

• Campaign monitoring for effective campaign tagging

• Housekeeping: updating legacy tags for latest code Ad hoc data insights

We believe this the best way to get the most value from data is to empower our clients to take ownership of their analysis. So, our optimisation support also includes upskilling you, and your team to improve your understanding of GA and confidence in extracting insights from the data. It's a win-win all around.

If you have doubts about the quality of the data you are collecting, we may recommend an audit of your web analytics configuration first.

With digital insights we do all the hard work for you. Investigating and analysing data, often from more than one source.

Our insight service looks to answer business-critical questions, or support strategic decision making, to inform on-going campaigns and projects.

We are objective about your data - we are not led by any bias in our decision making, so we provide a deeper level of insight into your audience's behaviours and create strategic recommendations from what the data is telling us.

We are happy to work as a one-off project, or as an ongoing service and extension of your team, to provide insight to answer questions such as:

• How are users finding your website?

• What do they do when they get there and why?

• Where and why do they leave the site?

• How are users interacting with your comparison tool?

• How are users converting across devices?

• Where are users falling out of the conversion funnel?

• What is the value of your blog or product video to your organisation?