You're Now at a Disadvantage Without Server-Side Tracking

Senior Web Analyst Alex and Head of Data and Insight Julian explain the benefits of adopting server-side tracking.

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This one-hour masterclass is perfect for digital marketers, UX specialists, CRO and SEO professionals, and anyone struggling with data loss, rising CPAs, or murky user behaviour. Watch our experts for a practical deep-dive into how smarter data collection can unlock better ROAS across paid platforms.

Key takeaways from the session:

  • Attendees will better understand the challenges with data quality and how they can minimise their impact.
  • Gain insight into the level of data and reporting available on users who don't consent to cookies and why that is valuable.
  • Understand what a first-party cookie strategy entails and whether or not they need one.
  • Understand how moving data collection server-side using Meta CAPI or similar will directly impact ROAS.
  • Get some hands-on guidance on how to set up server-side tracking with a few simple clicks.

Who should watch this session?

  • Technical marketers, marketing directors, marketing managers.
  • Marketers with budget responsibility who need to understand how to improve ROAS across paid ad platforms.
  • Web analysts in charge of their company's / agency's Google Analytics and reporting.
  • Marketers who desire to better understand user behaviour on their website or across different markets, especially if a high percentage of users decline cookies.

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