Campaign tagging for Google Analytics
Campaign tagging is performed by adding parameters (or tags) known as UTM parameters - to the destination URLs you want to use for your marketing campaigns. Without these tags, all visitors to your website will appear to come through 'organic', 'referral' or 'direct'.
Our FREE guide to social media advertising will show you:
- An overview of why you should be using paid for social media
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Essential guide to social media advertising