Campaign tagging for Google AnalyticsCampaign tagging is performed by adding parameters (or tags) known as UTM parameters - to the destination URLs you want to use for your marketing campaigns. Without these tags, all visitors to your website will appear to come through 'organic', 'referral' or 'direct'.
Our FREE UTM tagging tool:
This tool makes accurately tracking your campaigns in Google Analytics (GA) simple. Tagging URLs for campaign tracking can be a tedious task, particularly if you are tagging a large number of URLs, so we have created this tool that does the work for you.
Plan and create tracked links to your site for campaigns across any channel and ensure you are measuring performance against your business objectives.