Campaign tagging for Google Analytics
Campaign tagging is performed by adding parameters (or tags) known as UTM parameters - to the destination URLs you want to use for your marketing campaigns. Without these tags, all visitors to your website will appear to come through 'organic', 'referral' or 'direct'.
Inside this guide you will find:
- Introduction to paid media across social channels
- A how to on all available formats across Facebook, Twitter, LinkedIn and all other major social networks
- An introduction to their varying targeting models from broadcast to hyper-targeted
- Reporting and measurement
Guide to social media advertising