Look EAST 


This whitepaper details how the  popular behavioural insights framework, EAST, can be used for marketing.  The EAST framework states that to change behaviour the intervention must be:

EASY – how easy is it for them to engage in the desired activity?
ATTRACTIVE – how attractive is it for them to do it?
SOCIAL – what are the social implications?
TIMELY – when is the right time for them to do it?

In this whitepaper, Fresh Egg strategy director David Somerville shares how you can super-charge your marketing efforts by applying the EAST framework to your customer experience journey mapping.

Simply complete the short form to access your FREE whitepaper.