Look EAST - Using a Behavioural Insights framework to improve Customer Experience
Download our FREE whitepaper that explores how the popular EAST Behavioural Insights framework can work for marketing and transform your customer experience (CX)
This whitepaper details how the popular behavioural insights framework, EAST, can be used for marketing. The EAST framework states that to change behaviour the intervention must be:
EASY – how easy is it for them to engage in the desired activity?
ATTRACTIVE – how attractive is it for them to do it?
SOCIAL – what are the social implications?
TIMELY – when is the right time for them to do it?
In this whitepaper, Fresh Egg strategy director David Somerville shares how you can super-charge your marketing efforts by applying the EAST framework to your customer experience journey mapping.
Simply complete the short form to access your FREE whitepaper.