A Fresh Egg guide to Empathy Mapping
Download our FREE guide to Empathy Mapping - a simple but incredibly effective technique to kick-start your customer experience journey mapping.
Empathy Mapping is a quick and simple way of visualising the experiences customers have in relation to a specific brand, organisation, business, issue or thing - known as BOBIT.
Despite its straightforwardness, a completed empathy mapping exercise has multiple benefits to companies looking to improve their customer experience:
- It can initiate fresh thinking and development projects relating to your design, content, marketing or messaging.
- It's a collaborative tool that brings together multiple stakeholders and, therefore, encourages the sharing of key information and insights.
- It can help redefine your priorities and provide new perceptions into a specific customer group, including their needs, behaviours and experiences.
A completed empathy map helps construct the questions and approaches for further audience interviews, which then help to validate your customers' needs and experiences - the next stage in a Fresh Egg customer experience discovery project.