Unlock UX Wins with the Dimensions Framework

A 7-Lens Model to Spot Friction, Boost Conversions, and Guide Smarter UX Audits.

The Dimensions Framework helps CRO leads, analysts, and marketing teams uncover UX friction fast. Apply seven behavioural lenses to your heuristic reviews to diagnose performance blockers, structure findings, and drive measurable improvements — all with a proven, evidence-based tool.

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Why Use the Dimensions Framework?

Digital teams often struggle to run consistent, insightful UX audits. The Dimensions Framework solves this with a simple yet powerful model based on seven behavioural lenses — designed to uncover hidden friction, improve usability, and boost conversion performance.

What You'll Learn

  1. Motivation: Are users given a clear reason to act?
  2. Social signals: Are trust, credibility and belonging communicated?
  3. Brain limits: Is cognitive load reduced for smoother flow?
  4. Biases and behaviours: Are psychological triggers working for or against you?
  5. Content: Does messaging guide users effectively?
  6. Friction: Are there unnecessary steps slowing action?
  7. Affect: Does your UX create positive emotional cues?

The Dimensions framework

Includes actionable checklists, real UX examples, and seven behavioural lenses. Download your copy.

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