Why Use the Dimensions Framework?
Digital teams often struggle to run consistent, insightful UX audits. The Dimensions Framework solves this with a simple yet powerful model based on seven behavioural lenses — designed to uncover hidden friction, improve usability, and boost conversion performance.
What You'll Learn:
Motivation: are users given a clear reason to act?
Social signals: are trust, credibility and belonging communicated?
Brain limits: is cognitive load reduced for smoother flow?
Biases and behaviours: are psychological triggers working for or against you?
Content: does messaging guide users effectively?
Friction: are there unnecessary steps slowing action?
Affect: does your UX create positive emotional cues?
