An Introduction to CRO

Watch our Conversion Rate Opimisation training session with Dinah Alam and Hans Hoogenboom.

Access the course

In this course, you will learn what audience research is and why it’s beneficial, plus what types of data and methods are useful.

Training conducted by:
Dinah Alam: Head of Conversion Services
Hans Hoogenboom: Conversion Services Director

Course duration:
9:30 - 11:45am | 2hr 15min

Course summary

This high-intensity online training course will provide all attendees with a solid basic understanding of Conversion Rate Optimisation and its key benefits.

The course is ideal for anyone looking to understand conversion rate optimisation and how best to approach it.

It will be run in two parts with a short break between them and finish with a valuable Q&A session.

Aimed for those with no prior experience or beginners in CRO, at the end of the session, you'll be familiar with a structured process, supporting tools and skills needed, some broad methodology and principles, and how-to review the UX of your website for conversion opportunities.

What attendees will learn:

  • What you can achieve with CRO
  • ‘Test and learn’ - a best practice approach
  • Methodologies and activities involved
  • Tools, skillset and resources to consider
  • The importance of data integrity
  • Reviewing the user experience for opportunities
  • Creating hypotheses and a test plan

Who should attend this course:
We've designed this fast-paced yet comprehensive course for anyone new to CRO or beginners in this field. We aim to give attendees enough understanding of the discipline to kick start it successfully in their organisation or business.


Complete the form to access the training session