Biddable Media Training
Learn how to structure and run successful, profitable campaigns on PPC, Adwords and other bid platforms with a training course from Google certified partner Fresh Egg.
Upcoming biddable training courses
Biddable Paid Search – Standard Course
This 1-day introductory course on biddable media is based around four, 1h 10 minute sessions. By the end of the day you will be able to set up an Adwords/PPC account in Google or Bing, know the relevant terminology and be comfortable with writing ad copy, targeting appropriate keywords and managing the ongoing campaign using bid management and budget management strategies. Also covered are basic account optimisation techniques to ensure that the paid search campaigns remain profitable easy to manage and maintain. Read more…
Who this course is for: marketing and e-commerce executives; those new to paid search and biddable media marketing.
All required equipment will be provided at the venue.
Session One – introduction and familiarisation
• Introduction to Google Adwords and PPC campaigns
• Biddable terminology
• Navigating the Adwords and Bing interfaces
Session Two – keywords and account structuring
• Keyword research and methodology
• Structuring and organising your account
• Campaign settings
Break for lunch (provided)
Session Three – keyword strategies and ad copy
• Keyword match types
• Using negative keywords
• How to write great ad copy
Session Four – managing your campaigns
• Bid management techniques
• Budget management techniques
• Basic account optimisation
This course provides a comprehensive introduction in getting a biddable paid search campaign up and running on Google and Bing, and gives attendees the core knowledge in how to structure, monitor and optimise accounts and campaigns on these platforms.
Fresh Egg is a certified Google Adwords partner, and provides 30 days online support after the course.
Location: London, UK
Ticket price: £329.17
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Bespoke biddable training
If you’d like to talk to us about a bespoke training course package for your department or employees, send us your requirements and we’ll be happy to help.
About the venue
Fresh Egg’s London digital marketing training courses are held at a purpose-built conference centre at One, Drummond Gate. Situated in Pimlico, Victoria, it is within easy reach of the London Underground and also a short walk from mainline and Underground services at Victoria Station. The conference centre offers all the business amenities course attendees require, as well as providing a clean, modern and relaxed place to dine for lunch and network with other candidates.