Biddable media training

Learn how to structure and run successful, profitable campaigns on PPC, AdWords and other bid platforms with a training course from Google certified partner Fresh Egg.

Biddable paid search - Standard course

This one day introductory course on biddable media is based around four 1 hour 10 minute sessions. By the end of the day you will be able to set up an Adwords/PPC account in Google or Bing, know the relevant terminology and be comfortable with writing ad copy, targeting appropriate keywords and managing the ongoing campaign using bid management and budget management strategies. Also covered are basic account optimisation techniques to ensure that the paid search campaigns remain profitable easy to manage and maintain.

Session one – Introduction and familiarisation

Session two – Keywords and account structuring

Session three – Keyword strategies and ad copy

Session four – Managing your campaigns

This course provides a comprehensive introduction in getting a biddable paid search campaign up and running on Google and Bing, and gives attendees the core knowledge in how to structure, monitor and optimise accounts and campaigns on these platforms.

“We wanted to hire a few grads to join our in-house paid search team as PPC associates but we didn’t have the time to train them ourselves. Fresh Egg delivered a training course in our office to upskill our new recruits in the fundamentals of PPC. We now have a team of fully functioning executives with a great grounding in paid search. It was reassuring to have someone so knowledgeable training the team and saving us of time and effort in getting them up to speed ourselves. We were impressed with the delivery and the way they brought the sessions to life with real examples.”

Sheila Puertollano, head of PPC at GVC Group

If you would like to speak to us about further biddable training, tailored to the needs of you or your team, simply fill out the form below and we will get straight back to you.