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Interactive online content marketing training modules from £600.

In these sessions, you will learn about auditing and creating content for your website and social media platforms, as well as copywriting for organic search success.

Find out more about our content marketing training modules (click link to jump to a section)

Browse our content marketing training modules and watch excerpts from the sessions. We can tailor our interactive online training to your specific needs.

Social media auditing

Course summary:

This training course will give you the knowledge you need in order to be able to conduct a social media audit across all your social media platforms.

You’ll learn how audience sits at the heart of social media, how conducting a social media audit is critical for getting future social strategy right, and how it can improve audience engagement.

What attendees will learn:

  • How to identify your social goals and metrics, and why revenue doesn’t always need to be top of the list
  • How to go about beginning a social media audit
  • How to use analytics tools for social platforms
  • What data you should be looking at and how to action it
  • How to discover what social platforms your audience is using
  • Knowing when to start on a new social platform and when to close one down
  • Why it’s important to have a social-specific role within the business
  • An introduction to paid social media activity and assessing the success of past activity
 

Content auditing

Course summary:

This training course will cover everything you need to know in order to be able to conduct a content audit on your website, from the initial stages of taking a complete snapshot of all of your website content, to the final stages of making an informed decision on what content to keep, remove and improve on.

You’ll learn why conducting a content audit is essential for getting future content strategy right and how it can improve audience engagement and organic visibility.

What attendees will learn:

  • What a content audit is and the importance of conducting one
  • How to identify your content goals and metrics
  • How to go about beginning a content audit
  • What data you should be looking at and how to categorise content
  • How to identify what content to add, remove and improve
  • The importance of taking your time with content auditing
  • Why it’s important to continually audit content

Creating content for organic search success

Course summary:

This training course will give you and your digital teams a full understanding of how to plan, write and optimise content that meets the requirements of your audiences, and is also primed to succeed in organic search.

You’ll learn how important researching your audience needs is for content strategy, and leave with a full understanding of the complete process on how to create content that both users and search engines love.

What attendees will learn:

  • How empathy mapping plays an important role in creating the right content for your website
  • How to conduct effective search intent work to ensure you are creating content that your users are searching for and want to engage with
  • What Google Micro-Moments are and why they are important for creating content
  • What evergreen content is and how it could feature on your website
  • Key questions you should be thinking about when creating content
  • How to match the needs of your audience in organic search
  • How to create a search-friendly content brief
  • Top tips to keep in mind when creating content for search

Watch a video that explains creating content using Google Micro-Moments:

 

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