A FREE taster of our CRO training

We hope you enjoy the free CRO training videos that give you a flavour of what's to come with one of our bespoke training packages.

Contact us about our CRO training

Our CRO training series will help you identify and break down the barriers to conversion on your site, increase revenue and maximise ROI.

We are all about sharing the value of our experience, which is why we have put together this series of four CRO training videos, led by Duncan Heath - Fresh Egg strategy director and all round egghead - to give you an idea and taster of what you can expect from a CRO training session with Fresh Egg.

In these tasters, Duncan shares his insight on quantitative and qualitative analysis, as well as how to approach split testing and also kick-starting your personalisation efforts.

We hope you enjoy them and remember to get in touch if you have any questions at all!

Quantitative Analysis

Quantitative analysis

In the first of our FREE CRO training videos, learn how segmenting quantitative data from your website is vital in understanding how users are engaging with your content and how simple leakage calculations can help you prioritise your conversion efforts.

Qualitative analysis

In the second part of our FREE CRO training series, learn how qualitative research, in its many forms, is vitally important for adding texture to your qualitative analysis, often providing you with the "why" in your research.

Split testing

In the third part of our free CRO training series, learn how testing programmes follow an innovative and iterative process, and how it is possible to run multiple tests at the same time on a site, while still maintaining SEO best practices.


In the fourth and final part of our free CRO training series, learn how personalisation and CRO work hand in hand and how incredibly effective personalisation can be at improving engagement and conversion.

Talk to us about our CRO training.