Google Tag Manager (GTM) training

Learn how to use Google Tag Manager with our team of analytics experts.

Our trainers each have over 10 years of experience working for organisations of all shapes and sizes, including eCommerce firms. They are familiar with the premium features of Google Analytics and associated products. You will leave our training sessions with actionable learnings which will equip you to get the most out of Google Tag Manager for your business.

Our training includes:

  • Up to four hours of essential GTM training via Zoom
  • High-quality, tailored sessions for between 3-10 participants at a time
  • Bespoke training materials
  • A recording of the training, available for two years
  • Two weeks of follow-up support via email

Google Tag Manager course

The two 2-hour sessions cover:

  • Introduction to GTM
  • What is GTM
  • What is a tag
  • Where does GTM sit in relation to your website
  • GTM hierarchy
  • User permissions
  • The GTM snippet
  • GTM containers
  • The GTM Tag
  • Tag basics
  • GTM triggers
  • GTM variables
  • The debug view
  • Advanced Triggers
  • Advanced variables
  • GTM Tag examples (UA, GA4, Google Ads, Facebook)
  • The dataLayer


1-5 delegates £1,950

6-10 delegates £2,950 


Talk to us about our GTM training

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