Introduction to

Our fast-paced training session will help you power-up your understanding of Google Analytics and give you the tools to drive real insights from your data in double-quick time.


Introduction to Google Analytics

Next course: 10th September - Cost: £180 (inc. VAT) per person

Training conducted by:
Julian Erbsloeh: Head of Analytics and Insight | Graham Marsh: Senior Web Analyst

Course duration:
2hr 15min

Course summary

This high intensity introductory online course will leave all attendees with a solid basic understanding of Google Analytics and is ideal for all busy marketeers. It will be run in two parts with a short break between them and finish with a valuable Q&A session.

Ideal for users with no prior experience, at the end of the training, you will be familiar with the interface and its different reporting options, as well as being confident in tagging and tracking campaigns, customising a dashboard and producing your own bespoke analysis and reports.

What attendees will learn:

  • Web analytics fundamentals
  • How to create a measurement framework to track your site’s progress
  • The ability to understand user behaviour and conversion information
  • How to access and understand the audience and traffic source reports
  • How to track campaigns and create custom reports and dashboards to present data and insight

Who should attend this course:
Our fast-paced, yet comprehensive course has been designed to give new Google Analytics users the opportunity to gain practical, hands-on experience in what this tool can really offer. It is also the perfect refresher course for intermediate users.

Reserve your place on 10th September

What our delegates say...

I think Julian really understood what we want out of our analytics which made the training feel very relevant to us and therefore engaging. It was reassuring to have an indication of which of the reports in GA are the most useful and likely to generate actionable insights, vs which ones we can safely ignore.

Alex, The Health Foundation

The team ran two excellent training sessions for us, led by Julian Erbsloeh, the training sessions were for audiences with mixed prior knowledge levels but were both incredibly useful to everyone in the room. There was plenty of hands-on activity to ensure everyone was engaged throughout the training. We’d love to work again with Fresh Egg team, and I would highly recommended.

Roxanne, fashion retailer

There was a really good mix of quick wins (for example, configuring default channel grouping) as well as longer-term projects for us to think about (for example, how we can use segments to track journeys across the website in a meaningful, insightful way).

Kate, The Health Foundation

Find out more about our analytics and data training modules and courses