Fresh
Thinking Live!

Our free digital marketing webinars bring Fresh Egg experts together to answer questions on the key challenges facing marketers. 

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Our next webinar: How to use the Content Cycle to enhance your content strategy

The Content Cycle is a simple, but effective process that will help improve the impact of your content marketing.

Join the discussion on Wednesday 10 June, 3pm-3:45pm (BST)

How to use the Content Cycle to enhance your content strategy

In this webinar, host David Somerville will introduce you to the Content Cycle, with panelists Callum Grantham, Nicky Moody, and Graham Marsh joining David to discuss each of the stages.

The panel will share information the benefits of using the Content Cycle, including:

  • A way of making you focus on objectives and audiences
  • Techniques for reporting fully on your content performance, allowing you to help justify the ROI.
  • A structure to help you to plan and implement your content strategy

Each of the panel will be sharing their thoughts and advice on the different stages of the Content Cycle

  • Discovery - understanding your objectives, audiences and auditing your content
  • Planning & set-up - getting everything in place for your content activity or campaign
  • Execution - producing your content and promoting it to your audience
  • Reporting, analysis & insight - understanding content performance and impact
  • Refinement - ensuring you are continually optimising your content approach

Getting involved

There will be an opportunity for you to ask your content related questions during the webinar, which the panel will aim to answer live. Also you can ask a question in advance when you register below.

By the end of the session

As well as learning about the Content Cycle itself, you will hear practical tips and ideas that you can take away to implement yourself. You will also receive links to other useful content marketing resources and guides.

Following the webinar you will be able to review your own content strategy and methods in order to see what you can do it to optimise it.

Who is the webinar suitable for?

This webinar will be useful for anyone working in a digital content team or has responsibility for researching, planning, producing, promoting and measuring content. It's also ideal for senior digital marketers who want an oversight in how to improve the content part of their overall digital marketing strategy. 


Register and join the discussion

Register for Fresh Thinking Live! on June 10th

'How to use the Content Cycle to enhance your content strategy'

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