Blog

Meet Sophia Wise, our fabulous new Senior Project Manager. We asked Sophia about her career to date, her vision for the role, and what colleagues and clients can expect - see what makes us tick as an agency.

Over the years, we have helped several charities improve performance with our CRO related work. From helping put a test plan together, recruiting and training a team, working in tandem on A/B tests or helping raise digital maturity, we have a great deal of experience working in the sector. Here we s

I have to be honest; I have struggled with adopting the new Google Analytics 4 (GA4) since it first appeared in October 2020. If I quickly need to answer a data question, I will still jump into the old GA instead of using the new version. The new, event-based data model makes perfect sense. The impl

We caught up with our returning/new recruit, Julian Erbsloeh, who recently rejoined us as a Strategy Director. During the chat, we asked Julian how he got into analytics and data, what he likes about it, what he will bring to his new role and what he thinks will happen with all things measurement in the future.

I recently ran a Bitesize training session for Fresh Egg, where I introduced the attendees to the concept of using behavioural insights with marketing activity, including how to apply a simple behavioural model called "COM-B" to their thinking. I've collated some examples of where behavioural insigh

Meet Emma Couling, our brilliant new Head of Recruitment. We asked Emma about her route into recruitment, what she likes about the job and what the future of recruitment looks like.

It has been almost exactly one year since we published a blog post announcing the arrival of GA4, the 'new era of web analytics'. At launch, notable new features included a new, more dynamic data model, machine learning features for churn prediction, and data-driven attribution. Read on and learn ho

Learn about our approach to creating the perfect customer experience journey map by using the COM-B framework and starting the experience, not the touchpoint.

Meet Adam Ward, our brilliant new Senior Project Manager. We asked Adam about his career to date, his vision for the role, and what colleagues and clients can expect - see what makes us tick as an agency.

Read the thoughts of Account Director Kirsty Parker on the psychological impact of video calls in the Zoom era and find tips on how we can reduce video call overload and make the working day a little easier.

I've put together my experience on what it's like walking (virtually) into a new job and some of the highlights and challenges I faced.

Read our interview with Stephen Courtney, who joins us as one of two recruits to our Conversion Services team in the role of CRO and UX Strategist. Learn about his career to date and biggest wins for clients.