Blog

Many marketers are caught between knowing the best medium to use when analysing valuable data. We explore the validity of using GA4's baked-in Explore reports or whether you should use Looker Studio to access and analyse data.

Google has recently announced that Universal Analytics properties without an associated GA4 property will be subject to an automated migration. Read why you should opt out of this.

Google has announced it will enforce GA4 API quota limits which are having a negative effect on Looker Studio dashboards, so what does this mean for marketers?

This blog covers macro and micro-website conversions, how they differ, and their roles in overall performance.

Meet Fran Hall, our terrific new Head of Product Services. We asked Fran about her career to date, her favourite app, what makes a great brand, and most importantly, her favourite way to eat an egg.

Meet Sophie Medland, our fantastic new Senior Account Manager. We asked Sophie about her career to date, how she got into account management, and most importantly, her favourite way to eat an egg.

A/B testing and behavioural science help non-profits grow their conversion rate and increase average donation value. Learn how to increase online donations step by step.

Power up your CRO experimentation programme - improve testing, performance and results with the Fresh Egg CRO maturity model.

Putting it simply, a content marketing plan is a document that allows you to see and understand the content that is planned for your website. It answers the big five 'W's all journalists swear by, so for your content marketing:

Want to increase charity donations? Discover how behavioural science can aid acquisition and improve donations for charities.

We caught up with our new Senior Experience Designer, Sarah Simpson, who recently joined us. During the chat, we asked Sarah how she got into design, what she likes about it and what she thinks will happen with the discipline in the future.

There is no doubt that a marketing operation needs to have a robust strategy to be successful. Organisations require a clear plan of getting from the current 'as is' situation to the 'to be' to achieve its objectives, which feeds into the wider organisation. However, having a strategy in place is no