Fresh Egg receives commendation at the 2018 DADI Awards!
- Published
- 11 October 2018
- Read time
- 3 min read
We are incredibly proud to announce that our work for the NHS and the Good Thinking Service was highly commended at the 2018 Drum DADI awards.
Adam StaffordProject Objectives
The overall objective of the project is to improve the mental health of Londoners by encouraging them to self-manage their wellbeing, enabling the NHS to:
Understand the different needs and wellness journeys of specific audience groups and reach and engage people at key stages in their wellbeing journeys with targeted micro-messaging.
Position itself at the forefront of search results for popular search terms surrounding lack of sleep, anxiety, feeling low and stress.
Alleviate the pressure on the already stretched physical NHS resource by intervening early and empowering people to help themselves.
Our Approach
We applied our Customer Experience (CX) discovery, using a combination of empathy and CX journey mapping and COM-B behavioural analysis, that was then enriched with social listening and keyword research data to uncover real conversations, trends and patterns of behaviour. The research uncovered exactly what people were searching for and which websites they were finding at different stages of their journey which laid the foundation for our paid search activity.
If you haven't already done so, you can download our whitepaper that lifts the lid on our methodology for this ground-breaking project.
Impact
We are exceptionally proud of this work and the involvement we have had in the project. It's not about reaching hundreds of thousands of people but reaching those who need the service through the micro-targeted messaging. Not only are we changing the lives of users of the service and its resources, but every effective intervention saves the already stretched physical NHS tens-of-thousands of pounds in the process.
