Open season on Trademarks in Google Adwords
![Lee Colbran](/.netlify/images?w=48&h=48&fm=jpg&q=75&url=https%3A%2F%2Fcdn.freshegg.co.uk%2Fm%2F0%2Flee-colbran-250x250-1.jpg&cd=828ee6242e8400838551bf0cabb259a6)
By Lee Colbran|23 Mar 2010
Us Europeans are a liberal lot (think Eurotrash!). Now the ever so liberal European Court of Justice has ruled in favour of bidding on Trademarks you have to ask is that too liberal? I would expect brand owners to not be very happy with the result.
But what does this mean to brand? Does it really mean that I can buy a shipload of moody gear in from the Far East and flog it all by bidding on trade-marked terms via Adwords? In theory yes, expect more to evolve from this ruling. One thing I will say is expect brand protection lawyers to be getting a little bit busier with this ruling.
Read Google's take on what the decision means to them:
http://googleblog.blogspot.com/2010/03/european-court-of-justice-rules-in.html