Blog

Every year, Codegarden provides a useful snapshot of where the Umbraco community is heading. The technology evolves. New capabilities emerge. Roadmaps take shape. What remains remarkably consistent is the community itself.

GA4 will tell you a metric moved. It won't tell you why — and sometimes it tells you the wrong story entirely.

Why context and data quality, not the AI itself, determine whether "chat with your data" tools actually work

Why "more conversions" rarely means "more value", and what to do about it

What Marketing Mix Modelling can tell you that last-click attribution can't