Eight steps to hiring great talent

Written by Emma Couling - 12 Dec 2023

Recruitment | 3 MIN READ

Finding the right talent for your organisation is often challenging and time-consuming. We know; we've been there, seen it and got the T-shirt. We also understand the importance of sourcing, interviewing, and hiring the best candidates to help your company thrive. To help, I'm sharing an eight-step process for hiring amazing people and giving you the tools you need to find great digital talent.

The foundation for ensuring the success of your digital marketing lies in finding the right people to execute it to a high standard. As a digital agency, we have to source great talent; otherwise, we would not have a business.

Read on and discover our trusted method and replicate our eight steps to succeed when recruiting talent.

1. You need industry knowledge and expertise

We have a great understanding of the industry as it's our bread and butter. When recruiting, we speak to many talented individuals, and our technical experts aid in selecting suitable candidates.

This technical expertise is essential to ensure we understand the skills, qualifications, and experience required for the positions we need to fill. Ideally, you need the same technical knowledge to find great people capable of driving your digital marketing forward.

2. You are missing talent if you are not multi-channel sourcing

We leverage multiple channels to find candidates, including job boards, social media, industry-specific forums, and our extensive network of professionals built up over the last 23 years. Our multi-channel approach ensures we cast a wide net and reach and find the best people.

3. Fabulous, targeted outreach makes a significant difference

We reach out to potential candidates through highly personalised messages. As a respected digital marketing agency, we can open conversations with passive candidates where traditional recruitment agencies can often struggle.

💡Top Tip!

Active candidates are not always necessarily the best candidates. Ensure your process includes a strategy to engage with passive candidates.

4. You need a brilliant selection process

You need a thorough and insightful interview process to get to know candidates and assess their suitability from a digital and technical perspective. As a full-service digital agency, we understand how roles link together and where transferable skills might lie.

See how we have helped our clients build brilliant digital teams

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5. Quality screening saves lots of time

We have in-depth conversations focusing on specific competencies and digital skills required for roles. Rigorous screening allows us to gauge a candidate's abilities accurately. Again, we call upon our technical experts at this phase of the process.

6. Technical vetting is essential

Our technical specialists vet our candidates against specified industry tools. Because they are experts in their roles, they are up to speed with the latest tech stacks and understand the required experience levels to be competent in specific roles. Take GA4 as an example; in high demand as a skillset in the analytics field, our specialists have real-time knowledge of how particular tools work and the skills that would need to be demonstrated to perform in a digital analyst role. This level of detail ensures new starters hit the ground running.

💡Top Tip!

If you do not have the skills in-house, you should gain expert technical support to assist during the interview stages.

7. Great on paper, but a cultural fit is equally important

It's essential you spend time getting to know if your candidates align with the company's values, culture, and work environment to ensure a harmonious fit. If you are not doing this, you are missing a trick.

💡Top Tip!

Benchmark the traits of your most successful workers to help determine what type of personality profile would best suit the next appointment.

8. Get talent up and running with a thorough induction

When hiring, the commitment shouldn't end once the hiring decision is made. Ensuring each new starter gets a fantastic onboarding experience is crucial to enabling a seamless transition and providing the platform for the latest recruit to make a valuable contribution quickly.

In short, if you are missing any of the above eight steps, there are gaps in your process. Our approach to sourcing, interviewing, and hiring potential candidates is comprehensive and tailored to digital specialist areas. Our process will help you find the best digital talent. If you need help, we will help you find great people to drive your company's growth and success.

We're here for you if you're searching for a recruitment partner that prioritises quality and excellence. Contact us today and discover how we can elevate your hiring process and transform your organisation by providing the best digital specialists in the market.

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