Conversion Services Director

People to learn from, caring people and people full of ideas (not to mention they can bake a mean cake). We, therefore, look after our staff and we’re all rewarded with, amongst other things:

• Early finish every Friday - the weekend starts at 3:00pm
• Input into our company goals – we are all asked for our opinions on where the company should be headed
• A structured training program - built around you, your personal development plan and skills aspirations
• Regular social events (to suit everyone) – quiz nights, escape games, barbecues, D&D, team get-togethers and our infamous Christmas party
• Workplace flexibility – tell us what suits your lifestyle
• Future thinking - enhanced pension contributions, critical illness and death in service packages
• Wellbeing support – financial wellness sessions, a wellness guide, employee savings and cycle scheme access as well as activities and an in-office gym
• Support for families - Enhanced maternity and paternity packages
• A structured induction program - We make sure we give you everything you need to learn about the different functions across Fresh Egg to hit the ground running

Full time/permanent
Location:  Worthing (hybrid) - office based 2 days per week
Salary:  happy to discuss on application

The demand for conversion services continues to increase across our expanding portfolio of client accounts. Having won multiple industry awards in the past 12 months, achieving ongoing staggering revenue increases for our clients, and offering a Performance Guarantee for the results we drive, we expect to see continuous growth in this area over the next few years. We are therefore looking for an ambitious and highly skilled Conversion Services Director to join our team! If you are passionate about creating, managing and delivering optimisation and experimentation strategies, then we would love to hear from you...

As Conversion Services Director at Fresh Egg, you will take strategic ownership and lead on a selection of our client CRO accounts providing clear guidance to steer an effective programme of work, working with the rest of the team to remain on track and achieve success. You will be responsible for driving significant results for clients by combining a confident strategic approach with hands-on technical and analytical expertise and a strong commercial focus. Your ability to immerse yourself in our clients’ customers, products, competition, industry, data, marketing goals and business objectives, will help you to identify the right level of and mix of analysis, activities and tactics required.

Fresh Egg is among the leading digital marketing agencies in the UK. Our mission is to uncover customer challenges and transform them into digital success. We don’t employ cogs to fit into a machine, we employ exceptional individuals who can help us to consistently outperform expectation.

• What you will be doing

  You will work closely with clients and the wider team to identify optimisation opportunities, define strategy and implement engaging programmes of experimentation, whilst also embedding best practice and increasing the maturity level and subject matter expertise of interfacing client teams.

  You’ll be supported by an amazing team of conversion strategists, user research specialists, analysts, account directors, project managers, digital consultants, designers and developers here at Fresh Egg. You will take ownership of the end-to-end delivery of 1-3 key accounts whilst acting as the CRO lead across a portfolio of additional clients, working closely with our CRO strategists to deliver the right optimisation activities in line with the clients objectives, developing a strong understanding of the products, competition, industry, goals and objectives of each of your clients to support this.

  Conducting the analysis and research needed to understand and solve problems, you’ll identify and conceptualise solutions, split test them and report to various levels of stakeholder on results and recommendations. You will also work with designers and content designers to create solutions that meet requirements, taking onboard input from clients

  The team is involved in the whole agency vs. customer lifecycle from marketing through to pre-sales, proposal and pitch, to the running of strategic or implementation activities and you’re likely to grow the number of line reports that you manage as we grow this key service area at Fresh Egg.

   

• At least three years’ experience in an optimisation role
  
  
• Strong, proven experience in tracking and interpreting user behaviour, developing strong test hypotheses and creating, managing and delivering high performing test roadmaps and optimisation strategies
  
  
• You will have proven experience in building and delivering high performing optimisation programmes and should be able to comfortably deliver optimisation-related recommendations to senior-level client contacts with confidence and gravitas.
  
  
• Expert user of web analytics tools e.g. Google Analytics / Adobe Analytics and a range of testing tools/customer experience platforms such as Webtrends Optimize, Optimizely, Monetate, AB Tasty or VWO
  
  
• Passionate about improving user experience
  
  
• Continual development of client reporting templates and techniques to ensure efficiency, consistency, accuracy, high quality and that all reports adhere to Fresh Egg brand style
  
  
• Ability to quickly build trusted relationships and rapport at senior level
  
  
• Excellent written, verbal, planning and organisation skills
  
  
• Excellent presentation skills and experience of facilitating senior meetings and workshops
  
  
• Ability to motivate, inspire and collaborate effectively
  
  
• A willingness to embrace change and adapt quickly within an innovative and entrepreneurial environment

The successful candidate will have the opportunity to work with the Head of Optimisation to develop our product offering support to the Head of Optimisation in driving forward the service area, working together on sales and marketing opportunities, on service innovations and evaluating and refining our methods to ensure continuous improvement. We want you to bring ideas and proposed solutions to the table that will further grow revenue and expand our core CRO offering.

This role will offer the right person the chance to learn from an incredibly smart and talented team, whilst significantly impacting the next phase of Fresh Egg’s growth at an exciting point in the agency’s development.

You’ll need to have a passion for delivering exceptional experiences to users, you’ll also evangelise about the value of using data and real user feedback to support optimisation ideas. You’ll experiment to learn and believe in sharing insights to educate those around you. You don’t see blockers where others might, you just see opportunities to innovate around them.