Our approach to content marketing provides a unique insight into what your customers want, how they look for it, and how you can meet their needs.
Content marketing that's driven by customer experience
Billions of pieces of content are produced every day, much of it without a real understanding of what people are actually looking for.
At the heart of every content marketing plan should be the customers you’re trying to reach. Like a game of show and tell, their wants, needs and experiences tell you exactly the types of content to create, for what purpose, and when.
So we start at the beginning, with the customer. Piecing together our content plan with our eyes wide open from the word go. Because ultimately, if you don’t give your audience what they want, they’ll find another brand who can. And that’s no fun at all.
We use empathy mapping to plot your customers' needs against their journey and experiences. By seeing the world through your customers' eyes we often challenge the expectations of where you should prioritise your content efforts.
The insights from our audience research and audit give us a thorough understanding of your audience and your content strengths, and opportunities, in responding to them. When you get the first two stages of the process right, translating them into a content strategy should be simple and painless.