User research
User intelligence is business intelligence and your users are always changing.
Understanding your audiences is what separates great experiences from those built on assumptions.
Our research services keep you ahead of the curve by helping you get to know the people behind the data.
We'll help you get to grips with what analytics won't tell you to help you:
make better decisions
test concepts safely
stay ahead of competitors
deliver real value for your business and users.
Our clients
User research services
- Case studyNational Literacy Trust boosts UX and audience understandingGet a 360 audience analysis
360 audience analysis
360 audience analysis brings audience research and advanced data analysis together to give you a complete picture of your audience.
360 analysis gives you:
a practical understanding of your audiences, grounded in rich data and expertise
actionable insights to improve business outcomes through user experience
the perfect starting point for personalisation and intelligent experiences
Read case study - Case studyWorthing Council puts user insight firstLet's talk about usability testing
User testing
We run both moderated and unmoderated sessions to observe how real users interact with your product or service.
Usability testing helps to:
find usability issues and friction that's holding back performance
understand how users complete key tasks
validate or challenge design and content decisions
Read case study - Case studyUnderstanding audience journeys for The Health FoundationTalk to us about journey mapping
Customer journey mapping
Map user experiences across multiple touchpoints, from initial awareness through conversion, use, and loyalty.
We use a range of research techniques to understand people's experiences across their entire experience with your brand, including:
user interviews
stakeholder research
diary studies
quantitative journey analysis
Read case study - GuideHow to optimise your website navigationTalk to us about IA optimisation
Information architecture (IA) optimisation
Our approach combines user and stakeholder research to help you create intuitive structure for audiences.
This research helps to:
identify how users’ group and describe content
test whether navigation and structure make sense
improve findability and reduce friction
reduce risk
Read now
Your expert user research team
User researcher
Leads user research and usability testing to understand how people use content and digital experiences.
UX designer
Works closely with developers to turn design ideas into usable digital experiences.
Content specialist
Supports user research and uses research insights to set the strategic direction for content.
Data analyst
Data science expertise to make the most of your data and identify opportunities.
User research resources
Boost skills and build knowledge with our range of resources.
- Read the white paper
Optimise your brand: a manifesto for good GEO
Learn about GEO in 2026, including the importance of engaging with your audience, staying in control of your brand in GEO, the role of prompt analysis and fan-out queries, and taking a multifaceted approach to measurement.
Callum Grantham - Read now
How to do local SEO: a strategy that turns visibility into business
Learn how to do local SEO: Google Business Profile, location pages, reviews, AI search and reporting, plus a strategy that turns local visibility into revenue.
Tom Light - Take the test
Website performance assessment tool
Take our free, 2-minute assessment to uncover what's really holding your website back and what it would take to fix it.
Adam Stafford
Talk to us about your next user research project
Understand your users and uncover what drives their decisions.
