A content audit is designed to identify what is and isn’t working for your audience and is the first step towards an audience-focused content strategy.
Is your content useful to your audience?
Starting with your audience allows us to assess how well your current content meets their needs and how it impacts their journeys, including whether there are any technical issues with your content.
Content that educates
Content that converts
Content that delights
Content Audit for Bacardi
"As the world’s largest, privately-owned and acquisitive spirit company, a key challenge for us in the search space is to deliver a consistent and connected brand experience for our consumers. Fresh Egg provided us with incredibly detailed audits, strategies and actionable plans for implementation which have led to a marked improvement in visibility and, more importantly, consistency of content, message and brand. They have also coordinated and managed technically complex cross-agency activity and improved SEO knowledge across our agency network and within our internal teams. The team at Fresh Egg are always highly professional, organised and have continually delivered above and beyond what was asked of them.
Chris Windebank - Digital Director, Global Marketing, Bacardi.