A content audit is designed to identify what is and isn’t working for your audience, providing explicit recommendations on what content to improve, create and remove in order to grow your organic visibility.
Is your content useful to your audience?
Starting with your audience allows us to assess how well your current content meets their needs and how it impacts their journeys, including whether there are any technical issues with your content.
How do we conduct content audits?
Integrating with your business
We begin with an interactive workshop with your team to understand who your content is aimed at. This is an opportunity for us to run an empathy mapping session to really get an understanding of your priority audiences.
Understanding how your audience searches
We then conduct further search research into your priority audiences. We dive into how they search to use as the starting point in our content auditing process.
Providing you with recommendations that drive traffic and conversions
We will assess the value of current content based on your audience needs with the end result being an action plan on what content you should improve and remove in order to succeed in organic search and increase conversions
A content audit starts with your audience. It's essential to understand their needs and how they search before auditing content. Using these insights, we can tell you what content is working for your audience and what isn't. That helps us make informed recommendations about what content you should keep, remove, or improve.
Having a good understanding of your current content puts you in a great place to look at what content you need; a thorough content audit is a great base for future content strategy.Callum Grantham, content and social media manager
Content audit for Bacardi
"As the world’s largest, privately-owned and acquisitive spirit company, a key challenge for us in the search space is to deliver a consistent and connected brand experience for our consumers. Fresh Egg provided us with incredibly detailed audits, strategies and actionable plans for implementation which have led to a marked improvement in visibility and, more importantly, consistency of content, message and brand. They have also coordinated and managed technically complex cross-agency activity and improved SEO knowledge across our agency network and within our internal teams. The team at Fresh Egg are always highly professional, organised and have continually delivered above and beyond what was asked of them.
Chris Windebank, digital director, global marketing at Bacardi