Position: Digital Executive
Salary: Information provided on application
*Travel between sites and regions may be required from time to time, so it is essential that the successful candidate holds a full driving licence and has access to a vehicle. But it would help if you lived within easy commutable distance of Esher.
About the company
This is an exciting opportunity to work with one of our clients within the Sports/Leisure and Events industry. The company has been established for over 200 years, and they invest all profits back into the industry to make improvements and have highly valued partnerships with inspiring organisations and charities.
About the role
A fantastic opportunity for a Digital Executive to join the Marketing team supporting the Conversion Rate Optimisation Manager.
To work with the Conversion Rate Optimisation Manager to develop and execute a company-wide Website and App strategy and plans that ensure the delivery of short- and long-term company and regional volume and revenue targets
To support and execute campaign plans on the website and app, including customer journey planning and content deployment, testing, landing page creation, UX and design
Work with various stakeholders to source content (copy, imagery, video etc.). Guiding and influencing content creation to ensure it best meets business objectives and industry standards.
Regular analysis of website performance and industry developments to inform decision making.
To work with the SEO Manager to support the development of SEO strategies and plans and execute these plans directly and through the regional marketing teams. To develop and provide over-arching SEO "best practice" for use across all websites
To analyse and review results of website and app activity to ensure optimum web performance in line with KPI's
The ideal candidate would have:
- Basic understanding of HTML and CSS
- Basic understanding of Google Analytics
- Working knowledge of digital design principles.
- Creating and updating websites
- Website marketing and App Marketing experience ideally learned in well-respected marketing-led companies
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