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Free digital resources, guides, webinars and white papers
Tap into our Fresh Thinking and increase your digital skillset.
Resources
Discover a range of SEO, content and digital marketing resources from the Fresh Egg team crafted to enhance your digital skills.
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Insurance Unleashed: Website Optimisation for Insurance
ANALYTICS AND INSIGHT
Video: You're Now at a Disadvantage Without Server-Side Tracking
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How to Optimise Your Website Navigation
IMPACT & PERFORMANCE
Video: Improving Content with User Research
IMPACT & PERFORMANCE
Video: AI for Digital Success
WEB DEVELOPMENT
Video: Choosing the Right CMS
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Video: How to Kickstart a CRO Programme in 30 Days
WEB DEVELOPMENT
Video: Umbraco 8 Upgrade: Expert Q&A
Analytics and insight
How to Conduct a GA4 Health Check
Analytics and insight
GA4 Documentation Template
Search marketing
The Ultimate Guide to Using Google Ad Grants
Strategy and Planning
Digital Research and Customer Experience Journey Mapping for the NHS
STRATEGY
Digital Marketing in a Downturn
Strategy and Planning
Look EAST: Behavioural Insights to Improve Customer Experience
Strategy and CX Discovery
Guide to Empathy Mapping
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How to Increase Online Charity Donations
Analytics and insight
Campaign Tagging for Google Analytics
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Donation Funnel Comparison Guide
RECRUITMENT
Recruiting the Right Digital Talent
USER AND AUDIENCE RESEARCH
How to Set Up Effective Customer Journeys
USER AND AUDIENCE RESEARCH
Conducting User Research With Children
ANALYTICS AND DATA
Unlocking the Power of Google Tag Manager
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White Paper: Why People Give
ANALYTICS AND DATA
Using Looker Studio for Actionable Insights
ANALYTICS AND DATA
How to Never Lose Your GA4 Data
USER AND AUDIENCE RESEARCH
How to Understand Your Audience, Customers, and Users
Analytics and Data
How to Set Up a GA4 BigQuery Export
Analytics and Data
GA4 Frequently Asked Questions
USER AND AUDIENCE RESEARCH
Conducting User Research with Older People
Personalisation
Essential Personalisations
User and audience research
The Complete Guide to Customer Journey Mapping
User Experience
The Importance of UX Design
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CRO Maturity Audit Framework
Web development
How to Create Faster Web Experiences With Gatsby
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What is Usability Testing?
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A Guide to Choosing the Right User Testing Method
Analytics and Data
Web Analytics Measurement Plan Toolset
USER AND AUDIENCE RESEARCH
"How to Choose the Right User Research Method
Analytics and data
A Beginners Guide to Google Tag Manager
In-housing and Recruitment
The Complete Guide to In-Housing
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