Blog

Struggling with a complex CMS? Learn why organisations are moving to platforms that enable faster optimisation, experimentation, and measurable impact.

Read our interview with our brilliant new Senior SEO Manager, Aaron Blake. We asked Aaron about his career, vision for the role, and his favourite way to eat an egg.

Our CRO team has spent years nurturing a culture of testing and curiosity. During that time, our test repository has grown to include hundreds of experiments across multiple sectors. The result? A unique view of what really moves the needle on conversion. While research suggests the average win rate

Recognised by Optimizely as UK Rising Star Partner of the Year. See how our Intelligent Experiences drive measurable growth.

Fresh Egg becomes a sponsor of The UK Umbraco Foundation, investing in the UK Umbraco community. Discover what this means for the ecosystem.

Google Analytics 4 (GA4) provides a robust set of built-in metrics to help you track website performance, user behaviour, and conversions. But what if the default metrics don't quite fit your needs? That's where custom metrics come in.

Fresh Egg has been named an Umbraco Contributing Partner for 2025. Discover how we build intelligent digital experiences that accelerate measurable impact.

AI is changing search. Learn how to shift from keyword targeting to GEO prompts, and why visibility now depends on being referenced, not just ranked.

AI search is here. Learn how GEO, AI Overviews and LLM tools like ChatGPT reshape visibility, and the steps to make your website citation-ready with Fresh Egg.

SEO changes blocked by a clunky CMS or slow developers? Learn how we use WebTrends Optimize for instant, Google-safe SEO testing, no Cloudflare required. See the use case and get unstuck.

Most brands are falling behind in organic search. But not ours. Discover how smarter strategies are delivering real SEO growth and results for our clients.

Discover how Fresh Egg's Google Analytics User Consent Dashboard reveals user trust, opt-in behaviour, and campaign performance like never before. Get actionable insight.