Website and domain migrations
When you migrate your website, search engines reassess everything they know about it - so a small error can have substantial consequences.
Site migration mastered by our experience
Site migration is a hugely bespoke and complex piece of work, and SEO should be embedded into the process from the very start.
Whether you’re redesigning your website, changing your domain or moving to HTTPS or a new server, successful migration is critical for continued visibility in search results. A bad migration can make search engines rethink the whole deal - resetting your website’s rankings and wiping out years of history overnight (yes, we have seen this happen). Even a small change can have a big impact, so you need SEO input throughout the process to ensure that everything goes smoothly.
That’s our cue. We’ll guide you through a successful migration, minimising the organic search risks and making sure everything’s in place for your customers to make the journey with you. With the right guidance, your migration should be a positive experience for you and your customers.
How we help with your migration
Including SEO expertise early helps to ensure that all aspects of your site’s design and construction cater to both search engines and users.
Even the simplest looking migration creates a huge number of tasks that need to be completed to ensure everything goes smoothly. As part of your migration, you need to think about:
- Site structure – designing your structure and navigation to make it easy for search engine crawlers and users
- Content strategy – moving existing content and identifying gaps
- User acceptance testing – making sure there’s enough time to build in SEO requirements and deal with any build issues
- Benchmarking, objectives and KPIs to ensure that everything is on track
- Post-launch planning