Website and domain migrations

When you migrate your website, search engines reassess everything they know about it - so a small error can have substantial consequences.


Site migration mastered by our experience

Site migration is a hugely bespoke and complex piece of work, and SEO should be embedded into the process from the very start.

Whether you’re redesigning your website, changing your domain or moving to HTTPS or a new server, successful migration is critical for continued visibility in search results. A bad migration can make search engines rethink the whole deal - resetting your website’s rankings and wiping out years of history overnight (yes, we have seen this happen). Even a small change can have a big impact, so you need SEO input throughout the process to ensure that everything goes smoothly.

That’s our cue. We’ll guide you through a successful migration, minimising the organic search risks and making sure everything’s in place for your customers to make the journey with you. With the right guidance, your migration should be a positive experience for you and your customers.

How we help with your migration

Including SEO expertise early helps to ensure that all aspects of your site’s design and construction cater to both search engines and users.

Even the simplest looking migration creates a huge number of tasks that need to be completed to ensure everything goes smoothly. As part of your migration, you need to think about:

  • Site structure – designing your structure and navigation to make it easy for search engine crawlers and users
  • Technology specifications, such as JavaScript and CMS considerations
  • Content strategy  moving existing content and identifying gaps
  • User acceptance testing – making sure there’s enough time to build in SEO requirements and deal with any build issues
  • Benchmarking, objectives and KPIs to ensure that everything is on track
  • Post-launch planning

Content marketing

Our approach to content marketing provides a unique insight into what your customers want, how they look for it, and how you can meet their needs.

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Measuring SEO

Digital marketing is built on a ‘test and learn’ methodology, which means our suite of proprietary tools need to be able to measure activity accurately using as many metrics as possible.

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SEO training

Master onsite optimisation, understand Google’s algorithms and learn how to implement and measure SEO campaigns with technical SEO experts, Fresh Egg.

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Technical SEO

Technical SEO is about making sure everything’s right, but making sure everything is right is harder than it sounds. That’s where we come in.

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