Website and Domain Migrations
When you migrate your website, search engines reassess everything they know about it - so a small error can have substantial consequences.
Site migration mastered by our experience
Site migration is a hugely bespoke and complex piece of work, and SEO should be embedded into the process from the very start.
Whether you’re redesigning your website, changing your domain or moving to HTTPS or a new server, successful migration is critical for continued visibility in search results. A
That’s our cue. We’ll guide you through a successful migration,
How we help with your migration
Including SEO expertise early helps to ensure that all aspects of your site’s design and construction cater to both search engines and users.
Even the simplest looking migration creates a huge number of tasks that need to be completed to ensure everything goes smoothly. As part of your migration, you need to think about:
- Site structure – designing your structure and navigation to make it easy for search engine crawlers and users
- Content strategy - moving existing content and identifying gaps
- UAT – making sure there’s enough time to build in SEO requirements and deal with any build issues
- Benchmarking, objectives and KPIs, to ensure that everything is on track
- Post-launch planning