Google Analytics and insight trainingImplement web tracking and interpret important data with our Google Analytics training courses – expert training from Google certified partners.
Data insight with Google Analytics - Standard course
This introductory one-day course covers four insightful sessions and will provide attendees with a thorough tour of Google Analytics. At the end of the course, you will be familiar with the interface and its different reporting options, as well as being confident in tagging and tracking campaigns, customising a dashboard and producing your own bespoke analysis and reports.
Also covered is the methodology in creating a measurement framework to track your site’s progress, and structuring accounts for multiple sites.
Session one – Web analytics fundamentals
Session two – Audiences and traffic source reports
Session three – Understanding user behaviour and conversions
Session four – Data analysis techniques
This course allows a user with no prior experience with Google Analytics to navigate confidently around the dashboard, getting the data they need and matching this to a measurement plan to provide strategic goals. Attendees will also be able to track campaigns and create their own custom reports and dashboards to present data and insight. With course places limited to only six people, we ensure there is an excellent trainer to attendee ratio.
Data insight with Google Analytics – Advanced course
This one-day, four session course is ideal for digital professionals who are already familiar with Google Analytics, but are seeking to gain a higher level of insight and analysis from their data. As well as getting a quick refresher on the features and functionality of the Google Analytics platform, attendees will learn about measurement strategy, data efficiency, effective tagging and creating custom dashboards to provide better insight into site activity.
Session one – Google Analytics refresher: New reports and features
Session two – Key reports and functionality
Session three - Data segmentation and analysis
Session four - From data to insight with Google Data Studio
This comprehensive course covers a multitude of advanced reporting features in Google Analytics, as well as demonstrating how data, event tracking and reporting can be fully customised to support a measurement plan. With course places limited to only six people, we ensure there is an excellent trainer to attendee ratio.
If you would like to speak to us about further Analytics training, tailored to the needs of you or your team, simply fill out the form below and we will get straight back to you.