Upcoming Web Analytics and Insight training courses

Introduction to Google Tag Manager – Standard Course

This one day course has four 1h, 10 minute sessions that will introduce you to Google Tag Manager. Attendees will leave with a full understanding of the tag management solution, its features and limitations, and have conducted several practical exercises to implement tagging for Google Analytics and custom events in a trial environment.
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Who this course is for: marketing and e-commerce executives and managers; those with no previous experience of Google Tag Manager.

All required equipment will be provided at the venue.

Session One – starting out with Google Tag Manager
• What is Google Tag Manager?
• What is a tag?
• What tags do
• Third party tags and potential issues
• GTM vs on-page tags

Session Two – the Google Tag Manager interface
• The GTM structure
• User management and access levels
• Versions
• The container

Break for lunch (provided)

Session Three – setting up the first Google Analytics tag
• The standard page view tag
• Subdomain tracking
• Cross-domain tracking
• Testing the pageview tag
• Installing Google Tag Manager
• Installing the container snippet
• Implementing the data layer

Session Four – setting up Google Analytics
• Setting an event for outbound links
• Checking website markup for attributes
• Setting events and variables
• Setting up Adwords tags
• Custom HTML tags

At the end of the course, candidates will be familiar with structuring the GTM, using tags for different purposes, and overseeing the correct implementation on a website. Courses are run by trainers who are Google Certified Partners. Fresh Egg also offers 30 days online support following the conclusion of the course.

Date/Time: 13/12/2017 at 10:00
Location: London, UK
Ticket price: £329.17

6 Tickets remaining

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Introduction to Google Analytics – Standard Course

This introductory one-day course covers four knowledgeable sessions and will provide attendees with a thorough tour of Google Analytics. At the end of the course, you will be familiar with the interface and its different reporting options, as well as confident in tagging and tracking campaigns, customising the dashboard and producing your own bespoke analysis reports.
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Also covered is the methodology in creating a measurement framework to track your site’s progress, and structuring accounts for multiple sites.

Who this course is for: marketing and e-commerce executives and managers; those with limited or no previous experience of web analytics or Google Analytics.

All required equipment will be provided at the venue.

Session One – getting to know Google Analytics
• Introduction and agenda
• The measurement framework
• Structuring and navigating the Google Analytics accounts
• Audience reports

Session Two – other reporting dashboards
• Acquisition reports
• Behaviour reports
• Conversion reports

Break for lunch (provided)

Session Three – tagging and customisation
• Effective campaign tagging
• Customising your data

Session Four – beyond the basics
• Ad-hoc data analysis
• Customising the GA interface
• Summary and recap
• Questions and answers

This course allows a user with no prior experience with Google Analytics to navigate confidently around the dashboard, getting the data they need and matching this to a measurement plan to provide strategic goals. Attendees will also be able to track campaigns and create their own custom reports and dashboards to present data and insight.

With course places limited to only six people, we ensure there is an excellent trainer to attendee ratio. All courses are run by GA-qualified professionals, from a Google Analytics certified partner. Fresh Egg also offers 30 days support after the course date. 


Date/Time: 31/01/2018 at 10:00
Location: London, UK
Ticket price: £329.17

6 Tickets remaining

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Data Insights with Google Analytics – Advanced Course

This one-day, four session course is ideal for digital professionals who are already familiar with Google Analytics, but are seeking to gain a higher level of insight and analysis from their data. As well as getting a quick refresher on the features and functionality of the Google Analytics platform, attendees will learn about measurement strategy, data efficiency, effective tagging and creating custom dashboards to provide better insight into site activity.
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Who this course is for: digital professionals familiar with Google Analytics; marketing and e-commerce managers and strategists; regular Google Analytics users.

All required equipment will be provided at the venue.

Session One – web analytics and GA refresher
• Measurement strategy: what to measure and why
• Best practice account structuring
• Excluding unwanted traffic data
• Data collecting and sampling
• The ABC reporting framework
• Key metrics and dimensions in GA
• Reporting options and visualisations
• Report filters and regular expressions

Session Two – key reports and functionality
• Real time reports
• Key audience reports
• User explorer
• Demographics and interests
• Mobile and technology
• User flow reports
• Customising your data
• Event tracking and custom dimensions

Break for lunch (provided)

Session Three - key reports and functionality part 2
• Behaviour reports
• Measuring and understanding engagement
• Content performance analysis
• Site performance analysis
• Using and leveraging search insights
• Customising the GA interface, reports and dashboard
• Setting up alerts
• Using shortcuts

Session Four - key reports and functionality part 3 and round-up
• Conversion reports
• Prioritising conversions
• Enhanced e-commerce features
• Multi-channel funnels and understanding attribution
• Advanced segmentation
• Sharing and customising reports and dashboards
• Summary and recap
• Questions and answers

This comprehensive course covers a multitude of advanced reporting features in Google Analytics, as well as demonstrating how data, event tracking and reporting can be fully customised to support a measurement plan. With course places limited to only six people, we ensure there is an excellent trainer to attendee ratio.

With course places limited to only six people, we ensure there is an excellent trainer to attendee ratio. All courses are run by GA-qualified professionals, from a Google Analytics certified partner. Fresh Egg also offers 30 days support after the course date. 

Date/Time: 14/04/2018 at 09:00
Location: London, UK
Ticket price: £329.17

6 Tickets remaining

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Bespoke Web Analytics and Insight training

If you’d like to talk to us about a bespoke training course package for your department or employees, send us your requirements and we’ll be happy to help.

1-drummond-gate

About the venue

Fresh Egg’s London digital marketing training courses are held at a purpose-built conference centre at One, Drummond Gate. Situated in Pimlico, Victoria, it is within easy reach of the London Underground and also a short walk from mainline and Underground services at Victoria Station. The conference centre offers all the business amenities course attendees require, as well as providing a clean, modern and relaxed place to dine for lunch and network with other candidates.

HOW TO GET THERE