CRO Training

Make your website work smarter and turn more visitors into paying customers. Our CRO training will help you identify and break down the barriers to conversion on your site, increase revenue and maximise ROI.

Conversion Rate Optimisation (CRO) Standard Course

Over four 1h 10 min sessions, this course will give you a fundamental grounding in CRO and how it affects the return on investment for your business. You will learn how to analyse a website to identify the priority sections and audiences, and what opportunities and conversion blockers are in play. This will form the basis of a prioritised split testing plan, which you will be shown how to run properly to ensure accurate and insightful data is received, in order to monitor the impact of planned changes. You will learn how to analyse, report and share findings from the tests to inform stakeholders and also to refine further testing strategies.

Session One – introduction to CRO and Quantitative Analysis

Session Two - qualitative analysis

Session Three – creating and running a test roadmap

Session Four – interpreting results to boost business

By the end of the course, you will be confident in creating a testing plan, putting it into action and analysing relevant data to make insightful changes that improve results on your website.

Conversion Rate Optimisation (CRO) Advanced Course

This advanced level CRO course spans four, 1h 10 min sessions and will take your analysis of conversion and business ROI to the next level. In addition to refining many of the core topics in our standard course, you will learn how to deep-dive into analytics reports in greater detail, using advanced segmentation to identify issues, opportunities and new ideas for testing. Running multiple split tests will be covered, including how to ensure these are SEO-friendly, and you will learn how to run immersive user testing and personalisation to drive better results for your site.

Session One – advanced quantitative analysis

Session Two – deep-dive qualitative analysis

Session Three – advanced split testing techniques

Session Four – personalisation

At the end of the course you will be ready to supercharge your CRO campaigns using advanced data insights into your customers, and the ability to conduct multiple tests to influence their conversion on your website.

Google Optimize 360 - Standard Training

Over four interactive sessions, this course will give you a fundamental grounding in Google Optimize 360 and how it differs from other CRO platforms such as Optimizely and VWO. You will get to know how to use this new platform from Google to enhance your website performance.

Session One – what is Optimize 360?

Session Two – setting up and running tests

Session Three – Optimize 360 workflow

Session Four – analysing results GA/360

By the end of the course, you will be confident in creating a testing plan, putting it into action and analysing relevant data to make insightful changes that improve results on your website.

If you would like to speak to us about further CRO or Personalisation training, tailored to the needs of you or your team, simply fill out the form below and we will get straight back to you.