Training:
Understanding
search engines
and SEO

Our fast-paced training session will help you power-up your understanding of search engines and SEO.

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Understanding search engines and SEO

Next course: 12th November - Cost: £180 (inc. VAT) per person

Training conducted by:
Mark Chalcraft: Head of SEO, Content and Data Services

Course duration:
2hr 15min

Course summary

This high intensity introductory online course will leave all attendees with a solid basic understanding of SEO and how search engines work. The training course is ideal for anyone looking to gain a basic knowledge of search engine optimisation. It will be run in two parts with a short break between them and finish with a valuable Q&A session.

Ideal for users with no prior experience, at the end of the training, you will be familiar with how search engines work, what their purpose is. You'll also gain knowledge of why putting the user first is the right approach for building an organic presence. 

What attendees will learn:

  • What search engines trying to achieve
  • How they retrieve information
  • Google: what we "know" and don't know about how it works
  • Why you need to chase users, not the algorithm
  • User-centric SEO
  • Open Q&A

Who should attend this course:
Our fast-paced, yet comprehensive course has been designed to give attendees the opportunity to gain a practical understanding of search engine technology.

Reserve your place on 12th November

What our delegates say about training with us...

I think Julian really understood what we want out of our analytics which made the training feel very relevant to us and therefore engaging. It was reassuring to have an indication of which of the reports in GA are the most useful and likely to generate actionable insights, vs which ones we can safely ignore.

Alex, The Health Foundation

The team ran two excellent training sessions for us, led by Julian Erbsloeh, the training sessions were for audiences with mixed prior knowledge levels but were both incredibly useful to everyone in the room. There was plenty of hands-on activity to ensure everyone was engaged throughout the training. We’d love to work again with Fresh Egg team, and I would highly recommended.

Roxanne, fashion retailer

There was a really good mix of quick wins (for example, configuring default channel grouping) as well as longer-term projects for us to think about (for example, how we can use segments to track journeys across the website in a meaningful, insightful way).

Kate, The Health Foundation

Find out more about our analytics and data training modules and courses